If you're looking for crowdfunding reward ideas, you've come to the right place. While cheap rewards are tempting, they're basically begging for charity or cheating people out of their hard-earned money. The best rewards provide real value for a fair price, whether it's a physical product, creative input, experiential activity, or exclusivity. Here are some ideas for rewarding your backers:
Character from a book
The rights to name a character from a book can be an excellent reward idea for crowdfunding. This can create an intense sense of ownership for backers. For $180, you can secure a signed copy of the novel. This creates a sense of urgency, and at the time of this interview, there was only one copy left. That's nearly $1800 toward the goal! Another great reward idea is to auction off the right to name a character to backers.
Customized infographics
Having an eye-catching visual element in your campaign page is essential to getting the support of potential backers. A coolest Cooler campaign had a simple photo montage of the rewards it offered, set against the page's content. To create a similar effect, you can use a white sheet, a hi-resolution camera, or a tablet. However, some smartphones have strong resolution, so you can also use their video capabilities.
The most important thing to remember is that people tend to spend 15 seconds on a webpage before they click out. They skim through the text and often glance at the images. Having a well-designed infographic makes it easier for people to make a decision and stay on as a backer. A personalized infographic reflects the backers' individuality and makes them want to be part of the campaign.
Experience bundles
One of the best ways to encourage people to back your project is to offer exclusive experiences to your backers. Many entrepreneurs offer experience packages, including open bar nights, private fitness classes, and ski weekends, depending on the investment amount. Some experience bundles may include a full weekend at a ski resort or a seven-night stay in a luxurious hotel. You can charge more for a more personalized experience, too.
Having a library of rewards to choose from is essential to the success of your crowdfunding campaign. The rewards you choose should appeal to multiple demographics and lifestyles, so that they will be the most effective way to raise money. If you're raising funds for a physical product, you can offer presales to build excitement before the launch, which will guarantee that you have the funds necessary for the project's production. For example, the New Hampshire Bee Initiative created a series of experiences in conjunction with honey, ecology, and a community mural to raise awareness of pollinators.