I think that is going to be a hard fight for Ltc. The advantage that bch has is the Bitcoin name. Many newcomers, which we will see more and more off will do 2 things. Search the market and learn about coins on a deep level or a very over head level. The ones who search it deep will probably go for ltc (I think) and the other way around for bch. And unfortunately I think most will go with the lite search and simply choose bch for its Bitcoin name and logo.

But I hope Ltc wins this, as I think it's the best one of them.