You can put any kind of content using the LBRY protocol. All of our tools are open source, so you can extend them to make an application or website using LBRY the way you want. An example: Spee.ch is an implementation of LBRY, and you can post videos and images there and imbed them in your Steemit posts.
RE: LBRY.io asking for help. ( $LBRY ) -They tweeted this out today. They help you monetize your content. Of all kinds.