People often ask me, but what does Bitcoin actually do ?
My reply is simple. It's a digital store of value, but that's not really the most important fact. It's the technology that Bitcoin is based on which is really important, because that is going to provide a major engine of growth in the global economy for the next decade to come and in the process, revolutionise the way we process, consume and spend information. If 2017 was the year of Bitcoin, 2018 is the Year that the Machine Economy goes mainstream.
BlockChain Use Cases
There are many ways in which Open & Distributed Ledger / BlockChain technology can improve on previous business practices, illuminating previously gloomy, dark spaces with light and transparency and offering B2B services in a more accountable, dynamic and trustless manner.
Advertising & Marketing
Advertising and marketing is Big Business. I know, because that's what my company does. We're award winning digital content creators for BlueChip & NGO's in a market estimated to be worth over $500bn and it's often difficult to know how good, value for money ad spending is. In the age of the internet there are numerous ways to cheat the system when advertisers get paid for clicks. This means companies don't always get what they've paid for, ghost accounts can rack up thousands of empty clicks and the right demographics are not always reached with laser point accuracy. It's almost impossible to prove and for all but the largest corporations, it's a business largely led on faith. Until Now.
Clearcoin
A well timed and comprehensive project which is not just another coin. It's a well developed suite of technologies woven into a fully functioning marketplace where companies large (and importantly) small, can acquire / deliver transparent marketing and advertising with real time insights and the perfect accountancy of BlockChain technology. Distributed Ledger technology is particularly effective for proving difficult to measure metrics because double spending has been eliminated and this has been a major problem in media sales.
Proof of History
Is impossible to cheat and a bit like achieving the perfect drug testing system in athletics. You cannot lie to the ledger. Performance indicators become trustless, automated and efficient in a way that has been difficult to achieve up until now. This means highly targeted marketing will be available at lower costs, with more accurate results and deeper insights for the businesses who generally have very specific marketing needs . For the marketing business and publishers it's an opportunity to build genuine, reputation based results and trustless, documented results, leading to quality based and well defined, provable metrics in an open system. Don't you just love BlockChain's endless improvement of the world ?
I Own an S.M.E
As the owner of an SME, I'm often (daily) approached by unknown marketing companies promising the Earth in generating more leads, more sales, more customers. My business is a B2B professional services company and so I very often doubt any of the companies approaching me by cold email and phone could possibly attract the highly selective client demographic I'm looking for within reasonable expenditure. The marketing costs for my business are often quoted as a significant percentage of what the potential business custom would be worth to my business and because I'm aware of their often grey area operations I often have little faith in their ability to do anything other than wow me with big numbers which are not likely to convert into profit (for me). So marketing for my business is largely done on trust, by recommendation and we're stuck with the usual ad word, facebook campaigns and other corporate avenues which are at best, lottery tickets.
The Clearvision App
It's all about the apps. Everything worth it's salt has been adapted for mobile and not just because it's a buzzword, but because decision makers need real time information and their 4G, wirelessly connected smartphones, a.k.a the pocket computer is on 24/7. Clearcoin has deftly identified and honed in on this requirement as a smart move for an intelligent system which provides realtime analytics and insights. That's not just reassuring to the client but allows for highly customisable data presentation and re-evaluation of a team's results, with the ability to further refine a campaign in progress. Key milestones can be tracked and new business can be measured against expectations. That's BlockChain smart results in action. It forms an open bridge between marketeer and client, which for small and medium sized companies, immediately gives them / allows them to offer, corporate level insight and management of any given campaign. Impressive. (It is BlockChain.)
FEATURES
Clearcoin connects marketers with brands, agencies and ad networks in new and innovative ways, (which encourages best practice, fair competition and authentic results.) Publishers and their networks, demand and supply side platforms are all connected together in a digital marketplace. Where there's a marketplace, competition, innovation and efficiency preside. New ways of doing business which are more effective can be pioneered with maximum value proposition. That's quite exciting.
- Buying Ad space to improve visibility
- Selling Revenue for publishers with space to sell
- Safety Detecting bots and spammers
- Bidding Auction format bidding ensures best value
- Data Privacy of users is respected with relevant content delivery
- BlockChain Proof of history ledger eliminates ad fraud
- Smart Contracts Between advertisers and publishers in a secure environment
- Analytics Real time data helps evolve campaigns in progress (future now)
AD FORMATS
- Display & Native Inline with content or during browsing
- Mobile The future Now and still growing rapidly
- VR Immersive content is the future
- Social Social media with enhanced sharing
- TV THE adaptive space responding to trends
- Digital Video Still growing, ubiquitous and ever valuable
- Audio Streaming services and digital radio provide expanded opportunity
- Search - A decentralised future
THE TEAM
It's a bold, global vision and a project with such scope need big players. Clearcoin's team is led by Jay Singh who is a big fish in a big pond. As an all round Ad Guru working with global superbrands, venture capital deal closer of $30m deals and ad technology pioneer, he has the vision to build the team which brings the project to fruition. It's a strong team and one with some serious clout, not least in their intellectual capacity as visionary imagineers of the future of advertising. Needless to say their ICO has already allocated 39% of clearcoin tokens and is top rated by Track ICO with a 5 star evaluation.
ICO Token Specifications
- ClearCoin is an Ethereum Network ERC20 complicant smart contract enabled Token
- Total Supply 1 billion
- Starting Price $0.01 per token, increases every 3 days. Learn More
- Token Sale End Date March 31st 2018
- An expansive range of ICO buy in currencies with over 64 eligble coins from the top 100 list
For More INFO
website
whitepaper
youtube
bitcointalk
medium
linkedin
facebook
twitter
instagram
this article is not an endorsement of clearcoin. I always recommend conducting your own research and due diligence before considering any investments, blockchain or otherwise. Remember investments can go up as well as down.
clearcoin2018