Hive account@cryptogirl1 I usually try to read the whitepaper, try to examine what the company is offering and if it looks like a solution to an existing problem. Can you see mass adoption for this technology. Is the blockchain really necessary? Then research the team and their previous projects, have they been successful in their previous roles.

Best way is to buy tokens you can be passionate about, created by people you like or a technology you can image yourself using in the future.

I think companies that are coming up with solutions for mass adoption will be successful, next step for crypto is simplicity for everyday user, just like with the first PC the DOS command line was replaced by the Mac's GUI