Pretty soon iPhones will be given away for free because users data is more valuable than the hardware. Only about 50% of the world's population is currently online but this is changing rapidly. Traditionally, companies have offered free services in exchange for user data but this has consolidated the power of information into the hands of a few centralized organizations who profit massively while the users who provided all the value receive very little in return. For example, WhatsApp was purchased by Facebook for $19 billion not because of some great technology or their 32 engineers but for their 500 million users data; the users received nothing in return. Blockchain technologies are changing this so that everyone has an opportunity to be rewarded for the value they add to a platform.