The Inbot InToken System is designed to help individual vendors and companies to establish trustworthy networks of potential business partners and loyal clients or customers. It is meant to make digital-based marketing more efficient and successful without resorting to the shotgun tactics of spamming and cold calling. The system implements an incentive program based on crypto-currency rewards for business referrals and introductions but instead of random pop-up ads or email spams, the system relies on a network of more than 46,000 “ambassadors” in 161 countries to get the best possible leads.
Digital marketing has resulted in the “spam” pollution of all online platforms such as email, social media and Web 2.0 websites. Netizens and companies are relentlessly targeted by online campaigns as potential consumers of specific goods and services, whether tangible or digital products. Unwanted ads appear on Facebook timelines or automatically play on YouTube while you are watching an informative or entertaining video. Email accounts, particularly the free ones, get clogged by spam email ads and even by some potential malwares and scamming attempts. Even with email filters and pop-up ad blockers, some spams are still able to find their targets.
Spamming, cold calling and even demographic-based ad targeting algorithms used by social media platforms are not only annoying for many but these are also not very credible. These marketing tactics are usually ignored by a large portion of the potential business partners or clientele that they are targeting, resulting to very low rate of success compared to the traditional word-of-mouth referrals. Why is this so? Well, the simple and direct answer is trust. Whether they are ordinary consumers or CEO’s of big corporations, individuals are likely to believe and take action on a particular information if they received that information such as product referral from a trusted friend or colleague.
With a very few exceptional viral campaigns, the word-of-mouth or peer-to-peer marketing approach is still neither as far-reaching nor as effective. It is not sustainable in the long run, making it more akin to a sprint rather than a marathon. Scaling up trust-based networks is difficult to do even if popular celebrity endorsers are hired for the testimony effect of mass media advertising. Of course, this approach is also very expensive and not suitable for B2B marketing wherein high ranking decision-makers are typically involved.
According to the studies done by anthropologist Robin Dunbar, individual human beings have upper limit in terms of meaningful and sustainable social interactions. This limit is known as the Dunbar’s Number, which is found to be around 150 people. What this means that one person has a maximum number of people with whom he or she can have regular, meaningful interactions and direct influence on a first-name basis. Hence, the network of trust is limited by this number.
The Inbot InToken system solves this problem of scaling up by creating networks of Inbot Ambassadors who serve as referrers among their networks of trusted peers. These ambassadors are typically influential people like managers and CEOs in their own industries. As shown by the comparative graphs, the rate of deals that are eventually closed is proportionally very high because of Inbot warm leads.
The system also uses People Graph AI that accurately matches ambassadors (the referrers) with vendors. This is fully automated but requires search initiation by a vendor or by an ambassador. It works by aligning the needs of a particular vendor or a business with the most suited referrer or network of possible partners based on certain parameters such as the type of solution or product, the industry or sub-industry, geographical location and capitalization.
Incentives in the form of tokens are awarded to the qualified ambassadors who may earn InShares. They become shareholders rather than mere sales agents. Transactions are paid using tokens and deals are sealed through digital contracts using the blockchain system.
ERC20 and ERC223 compliant smart contracts are used for the formalization of deals through the Etherium blockchain. The contracts are not only legally binding but automatically enforceable by the blockchain system. Using smart contracts makes the transactions more efficient, cheaper, simple and secured. There is no need for complicated and long wordy provisions and fine prints. It is always about the bottom line. Allocations of shares and payments of dividends are done electronically through the system.
Cryptocurrencies, digital tokens and blockchain-based contracts may sound very sophisticated but the real currency that is emphasized in Inbot InToken system is trust or more precisely a scale-up version of trust.
Get more details on this ICO and project by reading through its whitepaper and visiting the website and their social media pages:
Website: https://inbot.io/
Whitepaper: https://docs.google.com/document/d/12siRqjuHIHelPS-NaVVZxnq4AJ1hGlDXoGo6DeVw51U/edit
BTCT Thread: https://bitcointalk.org/index.php?topic=3040820.0
Telegram: https://t.me/intoken
Twitter: https://twitter.com/inbot_int
Facebook: https://www.facebook.com/inbotambassador/
Made by: Armaden
BTCT Link: https://bitcointalk.org/index.php?action=profile;u=2081125