Personal data has become an important part of every humans live. From marketers to government, banks, medias, security, big tech companies, personal data has become a necessary ingredient for these entities to deliver quality products and services. Therefore, those with the tools to effectively deliver have reaped all the benefits. As at present, data brokerage is a 250 billion USD/year industry and yet none of that cash seems to get to the owners of that data. Can that be changed?
Opiria-Platform enables consumers to earn money by monetizing their personal data. Companies can buy personal data directly from consumers and compensate them with PDATA Tokens.
CHALLENGES
The world right now is a data hungry one. Companies are in an ever high competition to deliver innovative products the meet needs of consumers in specific markets. Data brokerage grew by 13.5% in the last four years and is on the rise.
One problem faced in the industry is the fact that consumers do not want anyone collecting their data. From consumers blocking their web browsing cookies to web privacy laws and the just passed General Data Protection Regulation (GDPR) of the European Union, it is becoming increasing hard to tap this invaluable resource of personal data. This however is a result of the unscrupulous means data collectors have used in the past, in many cases bypassing consumer authorization before collecting data.
THE SOLUTION
The most effective solution would be to provide a transparent means through which consumers willingly give out their personal data to companies they want and get their piece of the industry cake in return.
WHAT IS OPIRIA
Opiria is a blockchain web-based research platform that serves in real-time, consumer data to companies to help them understand consumer needs therefore create better products and services. It uses a great and flexible architecture: a consumer with internet access having the mobile app installed on her android phone, and a company with the Opiria web application installed on their system, no middle man involved. The company requests for data and the consumer has the option of giving it out based on preference and amount of PDATA token offered. Also, consumers receive offers based on the amount of tokens they already have. Thus a consumer with more tokens have a higher probability to receive an offer next time.
PDATA TOKEN
PDATA token would become the currency of personal data. With it, companies are able to buy directly from consumers and consumers are can see what companies want and decide which company they want to sell their data to. There’s relatively total consumer data privacy because of the functional mechanism of the blockchain in which a consumer is simply an address on the internet.
ICO INFORMATION
Token Symbol: PDATA
Token type: ERC20
ICO Token Price: 1 PDATA = 0.1000 USD
Total Tokens: 750,000,000
Available for Token Sale: 60%
Accepted currency : ETH
Whitelist/KYC: YES
CONCLUSION
Opiria platform with PDATA token is a means through which data needed by companies to create quality products and services is made available through a transparent, faster and better way, eliminating middle men and giving the benefits to the customers.
For More Information, Kindly visit any of these links:
Website : https://opiria.io/
Whitepaper: https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
Telegram: https://t.me/pdatatoken
Facebook: https://www.facebook.com/pdatatoken/
Twitter: https://twitter.com/PDATA_Token
ANN Bitcointalk: https://bitcointalk.org/index.php?topic=3076122.new#new
Writer's Details
Bitcointalk Username: capableuwa1
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=2077672