There's just 23 days left until the ALLOY ICO pre sale begins:
http://signup.rewards.network/refer/675/OE56AIN

What is the Alloy rewards network?

Alloy are launching their ICO. They will have a global rewards network that will consist of a rewards catalog made up of goods, services and subscriptions that have been listed on their website by partnering brands. This will all be accessible directly through their website and app.
The ALLOY ICO tokens will be the anchor currency for the whole ecosystem of the global rewards network. Brands and publishers on the rewards network will be able to set the exchange value for their reward points based on their preferred FIAT currency.

How big is the target market?

According to their team every year 48 trillion reward points totaling a worth of $360 billion are unclaimed. Big brands like to attract customers with reward points but after the customer has signed up and gained points they often go unused.
The reward points normally end up split across many different companies so the customer is often left with a small reward point balance across multiple platforms from various different brands. Due to this the reward points often go unclaimed.

How do Alloy propose to solve this problem?

They're proposing to launch a new rewards network that will be a blockchain based rewards program that will connect customers, brands and publishers on one large and easy to use consumer friendly platform.
The rewards network will allow customers of the partnered brands to combine and convert all of their reward points into any popular FIAT currency of their choosing which can then be grouped together and redeemed against products from any of the brands they've been earning points from.
The rewards network will also have a simple to use app to make it even easier for consumers to use their points.
Alloy will be using Codemojo's reward network that was designed by the same team which already engages 25 million users across 2000 apps, websites and Wi-Fi hot spots. Codemojo will be updating their existing current network so that it uses blockchain technology and will introduce the ALLOY token.

How will it work

No matter which country a user is from or traveling to, the customer can redeem reward points from any partner of the ALLOY rewards network, they collect points from any purchases they make, their points are then totaled together and given to them as a credit to put towards future purchases from any of the retailers.

Benefits of using the rewards network

• Users: Rather than collecting a small amount of points with various different brands on different accounts, all of your rewards can be grouped together, your balance can then be seen on a simple website or app.

• Brands: A great opportunity for small and large brands to expand their loyalty programs and increase customer retention across the globe. Also some extra advertising for them on the new rewards network platform.

• Publishers: A great new way for them to reward their loyal customers without having to create their own often expensive and complicated solution.

Opportunity

The total worth of the reward points across the globe is estimated to be at 360 billion dollars, with the US in first place with 7.7 billion dollars alone.
If ALLOY can capture even a tiny part of that target market then their token price is sure to rise considerably.

ICO (Initial Coin Offering overview)

• Product: Rewards network that aims to bring customers and brands together, easy to recognize benefits for the consumer and a likely increase in customer retention for big and small brands.

• Rewards network: A global catalog featuring brands from all over the world, allowing consumers to collect,combine and redeem their reward points.

• ALLOY tokens: The anchor currency of the platform which will be the base for converting rewards into their own fiat based currency.

• Token type: ERC20 compliant- Ethereum blockchain

• Token price: 1 ETH=575 ALLOY (currently $0.458 per token)

• Total token supply: 100,000,000

• Total token supply for the public (a+b+c below): 80%

• (a) Percentage of all tokens for pre sale: 10%

• (b) Percentage of all tokens for ICO: 40%

• (c) Percentage of all tokens for user adoption pool: 30%

• Percentage of tokens for the founding team: 20%

• Target number of tokens to sale during pre sale and initial coin offering: 50,000,000

• Total funds to raise: 86,956 Ethereum.

• Funds Escrow? For main ICO only.

• Cashback plan: 0.5% of ALLOY tokens for a period of just 2 years.

• Accepted currency for ICO: Bitcoin or Ethereum

• Distribution of tokens: Distribution will start from the last week of December 2017.

• Total supply: One time generation.

benefits

Token Holders

• Upto 2% additional cash back and discounts.
• Early access to the new reward network.
• Prestige "priority pass" membership.
• Early access to use the new ALLOY token for redemption.

Consumer cashback

• Consumers can earn 0.5% of the checkout price as ALLOY cashback during checkout for the rewards network.

ALLOY Rewards Network Team

The team has been together since 2015 and founded the worlds first machine learning rewards network. They founded codemojo in India together in 2015 which is a customer engagement company and recruited global brands such as SkyScanner.
The key members of the company are:

• Vijay Krishna Ramanathan- Co Founder and CEO with more than 10 years of experience in consulting and strategic alliances. Previously worked with magster.com, NIIT, M junction and Renault Nissan.
• Shoaib Mohammed- Co Founder and CTO with over 9 years of experience in Middleware, SOLIDITY and blockchain. Author of the Jarvis app- my personal assistant with over 2 million downloads.
• Munmun Sinha- VP with over 9 years experience in consulting and selling to MNC clients.
• Ravi Chandran- Product manager with 8 years of experience in UI/UX and pixel guru.
• Abhishek Tiwari- Backend and solidity developer with experience as a backend engineer and an ethical hacker.
• Deepak Eshwar- Key accounts- a self confessed strategy geek with certification in human psychology.
• Varalakshmi Dwarkanath- Marketing- an experienced writer with 2 and a half years of experience.
• Laks Krishnamoorthy- Director of engineering, a proven leader of global teams focused on the engineering of new products for the past 25 years.
  Already after just 2 years the platform connects over 100 big brands and over 2000 publishers which helps to engage and reward millions of customers across the globe.

Who supports them?

They're backed by the following companies:

Why join the ICO?

They're an investor backed technology start up that unlike many of the current ICO's already has a working product with a proven track record. As stated the rewards market is huge and they'll be the first company to use blockchain technology and smart contracts to create a new rewards network platform.

• Existing product: The companies products have been available and in use by brands for the past 2 years and shown a fast rate of growth.

• Proven concept: The rewards network is already their core product with a network of 25 million users, they'll be using the new blockchain technology and ICO funds with a goal of pushing growth to new levels.

• Already backed by real investors: They've already been verified and backed by investors from CIO angel network.

• Lower risk: Alloys invested can be used to redeem real world rewards as well as be used as a short or long term investment.

Codemojo growth

As shown in the image below the growth of codemojo has been huge in such a short space of time. Their month on month growth has been averaging 70%

Their goals

Alloy say they'll be aiming to make an easier way for secure and borderless redemption of loyalty and reward points from multiple different big and small brands.
They'll be introducing blockchain to the back-end of their systems and are planning to offer stakeholders an easy to use interface for a variety of needs.

Roadmap

• Quarter 4 2017: Fund raising and distribution of tokens.

• Quarter 1 2018: Legal, Recruitment and Technology- Recruitment for talents in Legal, Financial planning and framework for the APAC market, Building the technology on blockchain, Alpha app for consumers launched for android devices.

• Quarter 2 2018: Upgrading and first phase launch- Updating the components with blockchain technology.
  Establishing partnerships with large brands.
  Launch of the micro Redemption catalogue in APAC( Singapore, Indonesia, Thailand and India).
  Setting up of an outbound publisher acquisition channel for the new rewards network.
  Preparing for launch in Canda and Spain.
  Legal, Financial planning and Framework for Canada and Spain.
  Beta consumer app released for android and the web.

• Quarter 3 2018: Expansion of the micro redemption catalogue in Spain and Canada.
  New partnerships with gaming companies on the reward network.
  Partnerships with major banks,airlines and hotels.
  Preparing for launch in the United Kingdom and Australia.
  Beta app released for IOS
  Initiation of Telco's and utilities partnerships in respective countries.
  Acceptance of the ALLOY token directly for redemptions.

• Quarter 4 2018: Launch of the new macro redemption catalogue.
  Preparing for launch in the United States and Japan.
  Legal structure, financial planning and framework for the United States and Japan.
  More partnerships with major banks, airlines and hotels.
  Final multi lingual consumer app and web roll out.

• Quarter 1 2019: Accepting other types of crypto currency on the rewards network.
  Launch in to Canada and EMEA.

*Quarter 2 2019: Further expansion and growth into the United States, Japan, Brazil, Korea and other countries.
Further development.

ALLOY ICO Details

• Pre ICO Start date: October the 15th- comes with a 20% bonus.

• The ICO will have a declining bonus starting from 10% and reducing zero during the final 14 days of the sale.

• Total tokens available at pre sale: 10,000,000.

• ICO start and end date: November the 25th to December the 25th 2017.

You can purchase tokens from the sale when it opens from this link and I'll get a 5% bonus:
http://signup.rewards.network/refer/675/OE56AIN

Pre sale price: The coins will initially be on sale for roughly $0.45 (depending on the current price of Ethereum)

Conclusion

With such a large target market for them to aim at and a proven history already they look like a decent investment for an ICO.