OVERVIEW
What is VIDY?
Vidy is a decentralized Ad ecosystem placing video ads across 100s of millions of webpages via an open-source NLP consensus protocol driven by miners. Vidy has invented the Vidylink, which highlights hyper-relevant text on pages automatically through natural language processing. When a user holds down on a vidylink they see a dynamic video revealed that fortifies what they just read, and they earn VidyCoin for each second that they hold, being able to swipe up to then make a one tap purchase with VidyCoin without ever leaving the page. Vidy rewards users, gives them the power of choice, and opens up a whole new dimension of ad inventory that never existed before. Vidy has built the world’s first invisible embed layer that rests silently atop any website in the world, powered by the Ethereum blockchain.
FEATURES & TECHNOLOGY
Problems Vidy Is Trying To Solve
Video Inventory Shortage Problems Inducing Fraud
Over 30% of advertisers and 50% of ad exchanges complain today about a deep shortage in
inventory on the web for video advertisements. Inventory means digital real estate where
publishers can place an advertiser's video ad on screen for users to see. Advertisers desperately
want more of this inventory (more real estate) to show their video ads, but publishers simply
can't keep up with the increasing demand. This is in part because publishers are already
confined to tight spaces on small screens overrun by the clutter of banner components.
It is believed that advertisers lose over $16.4 billion a year in ad fraud, specifically in instances
where they pay for impressions that simply don't exist, or they pay full price for impressions
that have been manipulated by bots and other tactics. Google believes that only 44% of
views are human, and over the next 10 years, the global cost of ad fraud is projected to rise to
$50 billion, according to the World Federation of Advertisers.
Ads are annoying
Advertisements are annoying because there is zero global standardization for how an
advertisement is required to be displayed to a user across all platforms. The result of this
fragmentation is a hodgepodge of ad styles that pop up at the worst times, a dangerous
normalcy around banner ads that convey fake premises to lure clicks, disruptive visuals .
Ads are abusive
Advertisements are abusive because they are powered by a collection of data points on
yourself, gleaned from your history, your actions, your words, your social graph, and every
definable aspect of your online life without any compensation to you for it. Companies trade
this information, sell it, share it, publicize it, and exploit it to help puppeteer your
micro-actions on the web.
Ads are ineffective
Advertisements are ineffective because as humans, we build up a 'muscle memory' around UI
components when we see and experience them repeatedly. A simple example of this is that we
don't have to think about where to tap on a screen when we want to exit a view; the back
button is almost always in the top left on a navigation bar on a mobile view and we
instinctively tap there to leave.
Vidy's Solution
- Vidy is creating the first, decentralized truly distributed" video-ad platform for fair and
consensual advertisement consumption. - Vidy is the first platform to execute on this because of its patent-pending distribution model to
deliver video ads through NLP embeds. Vidy's solution is an invisible layer that rests atop any
web page, allowing advertisers to embed their video ads behind the relevant text that they are
linked to. - Vidy is decentralized because it harnesses the power of blockchain to bring transparency,
security, equity, and privacy to ad distribution for all parties. It accomplishes this with its
open-source protocol for NLP-powered video advertisement distribution, driven by miners on
its consensus layer. - Vidy is truly distributed because it is not a central app, or browser, or core property requiring
users to sign-up to use it, or worse yet switch over from their current products to use it. Instead - Vidy's embed layer was built as an SDK to live on any web page that already exists, running
silently as it containerizes user data securely via its smart contracts for private demographic
targeting.
Technology
VIDY'S TRI-LAYER SOLUTION
Vidy has built the world's first invisible embed layer that rests silently atop any website in the world, powered by the Ethereum blockchain. Vidy's patent-pending invention allows publishers to embed a tiny video into the text of their site, letting their users hold down on that linked text to reveal supporting video for literally anything that is printed online. The user never leaves the page. Vidy constructs a ledger system that measures how long a user watches an ad thanks to hold tracking technology on its embed layer. Vidy then rewards publishers and users accordingly for holding down on ads with VidyCoins, taken as a fraction of the VidyCoin payout made from advertiser to publisher for that video ad impression.
Vidy's NLP Protocol
The Vidy ecosystem is run on NLP, short for natural language processing, which serves as the
fuel that drives all realtime video placement decisions. The Vidy team has developed a
specialized expertise in the field of natural language over the years, and this is what makes our
vision for the first decentralized NLP placement protocol possible. NLP is the application of computational techniques for the analysis and synthesis of natural language and speech. NLP covers a wide spectrum of fields from speech recognition and language generation to natural language understanding.
Vidy's ad placement mechanism is a proprietary open-source NLP protocol that automatically places video
ads on a massive scale into the hyper-relevant text of millions of publisher pages. This open NLP protocol is run by miners who are compensated with VidyCoin for each successful placement and corresponding decryption of a visitor's data profile which is locked in a smart contract. Vidy analyzes and indexes trillions of words of text on publisher pages across the internet and matches them through its AI-powered deep natural language understanding models with parsed and transcribed advertiser videos.
MVP
Vidy has a working product being used my lots of websites already. You can see the Product in action in any of these sites that have used Vidy's Protocol
Buro247
CNN Indonesia
Mothership
All you need to do is move your mouse over to any of the pink highlighted text in any of the above website and a video related to that text will pop up and play and if you don't want to watch it anymore simply move your mouse away.
NOTE: Disable adblock or it might not work properly
ROADMAP
Q1 2018
- Build on 2017 infrastructure
- Assemble advisor team
- Finish the demo product
Q2 2018
- Beta launch platform
- Pilot with publishers
Q3 2018
- Expand index sites
- Unveil OPT in production
- Release control dashboards
Q4 2018
- Grow database of vidys
- Acquire 100 top advertiser
QI 2019
- Launch VI of the platform
- Release full dashboard feature-set
Q2 2019
- Unveil V2 of blockchain
- Launch miner-deriver protocol
- Roll out VidyCoin rewards to users who watch Ads
Q4 2019 & Q1 2020
- Rollout social features on ecosystem to allow user interactions with VidyCoins
IEO TOKEN METRICS / DISTRIBUTION
Exchange: Gate.io
Ticker: VIDY
Total Supply: 10,000,000,000
Token Price: TBD
% of Tokens sold: 12%
Hardcap: $1,200,000
Vesting
IEO & Private Sale: No lockup
Foundation,Team, Advisor, Marketing, Partners & Business Development: 1 year lock-up after exchange listing and 6 months vesting
Token Usecases & Economics
Pay for Ads using VidyCoin
Any user can use VidyCoin to pay for their ad campaign and will receive a 10% bonus (in Vidy campaign impressions] or inventory doing so. This bonus will come directly out of Vidy' s profit for that campaign.The user must pay up front with their VidyCoin balance, which will be then converted into fiat to pay publisher and partners .
VidyCoin as a reward for watching ads
Vidy will offer a reward ofVidyCoins for watching ads, videos, and conducting other user actions on the platform. VidyCoins are specific to a holder, non-transferable but available for use to purchase goods and services on the ecosystem or tradable once listed on a crypto exchange.
VidyCoin Staking Mechanism to Unlock Features
VidyCoin will be the primary currency for staking for both advertiser and publisher. Advertisers can stake VidyCoin to unlock premium features on the ad dashboard that would value-add to an Advertiser' s campaign. Publishers can likewise unlock premium features on the publisher dashboard that value-adds to a publisher' s inventory and user engagement.
In summary,
VIDY serves three core purposes:
- A store of value
- A medium of exchange
- A membership key
PARTNERS & INVESTORS
TEAM
Patrick Colangelo - Founder of Vidy. He graduated from Harvard College in 2014 where he oversaw hundreds of Harvard entrepreneurs as the President of the Harvard College Entrepreneurship Forum.
Matthew Lim - Matthew is the Co-Founder of Vidy. He graduated from the National University of Singapore in 2013 with First Class Honors in Finance. He was previously an investment banking analyst at Credit Suisse.
Luke Edwards -Luke is the lead back-end engineer at Vidy. He is the creator of Polka, the fastest Node.js HTTP server that exists today, registering at 25-65% faster speeds over the closest competition. Luke is also on the core development team of Preact.js, which is the most popular React.js alternate language used by hundreds of the biggest
companies in the world including Google, Tencent, QQ, Uber, Lyft, Groupon, Housing.com etc.
Jake Rosin -Jake is the lead blockchain engineer at Vidy. He graduated from the University of Wisconsin Madison with a B.Sc. and M.Sc in Computer Science. He has over 13 years of experience in machine learning, mobile development and back-end architecture. At Vidy, he has worked on NLP-powered autocorrect technologies, complex subtitling animation logic for clip Ul, design nuanced search algorithms, android development among many others. He now leads Vidy' s blockchain infrastructure development.
MAIN ADVISORS
Alan Boehme - Chief Technology Officer (C TO) Procter & Gamble
Brad Elders - Former Chief Revenue Officer Time Meredith
Dawn Hudson -Former CEO Pepsi and CMO NFL
Damian Marano - VP Coca Cola
Lim Ho Kee - Former Chairman UBS Asia
Koh Boon Hwee - Former Chairman @ DBS Bank
Michael Von Schlippe - Founder & CEO Indochine Media Ventures
FINAL THOUGHTS
Vidy has a solid product that is current being used by lots of popular websites already
Vidy will be doing IEO on Gate.io which is a well known Tier 2 exchange known for giving good returns to those that participate int heir offerings.
Vidy token has a good usecase as it rewards views which in turn means more user engagement in ads which results to increase in revenue for advertisers and website owners. Win -Win situation for all. The coin has a similar use case to Brave Browser's $BAT
Vidy's product is unique in this space and i honestly haven't seen any other company doing this too which gives them first movers advantage.
Vidy got investment from one of the top VC's in cryptospace which means the have fully vetted the project and deem it safe and promising enough to invest in.
VIDY SOCIAL LINKS
Disclaimer
This analysis is based on information that is currently publicly available in the White Paper, Website and Team . The above information is not financial investment advice. Please do your own research before making investment decisions. This information is for educational purposes only. I on investing in Vidy IEO.
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