The basis of the negative news background was the prohibition of advertising of any cryptocurrencies and ICO on Google, Snapchat and Twitter. Earlier, a similar decision was made by Facebook. Together, these players make up more than 90% of the Internet advertising market in Western countries, so their decision to suspend the promotion of cryptocurrencies is objectively extremely negative for the market. But it is worth to note that cryptocurrency and the ICO have been in the same list with binary options and other questionable and sometimes downright fraudulent financial products. And if in respect of some ICO such a ban is more than justified, the ban on advertising of the same bitcoin looks a little strange and speaks more about the reluctance to understand in each case. As the largest cryptocurrency and ad are now getting sufficient coverage in the mainstream media, the prohibition of Internet advertising first of all hit the market with new offerings and cryptocurrency of the second echelon. We are witnessing a decline not only in market capitalization, but also in the activity of users of major crypto-assets.