Personal data, while companies like Google, Experian and Equifax are making tons of money monetizing their databases filled with our personal data, we are only getting the annoying phone calls from telemarketers and lots of emails with an advertisement.
The data business is expected to reach over a 1 trillion Euro business according to the EU Commission by 2020. What most people don't realize, is when you submit your personal data registering on a social platform, or shopping online, or maybe on a price comparison site looking for the best price on a product, that data is shared with 100s of partners within the matter of a few seconds resulting in spam advertisement when you are online shopping for a new fridge for example.
This must come to an end.
If we go back a few weeks in time to the beginning of May, we can all remember receiving lots of emails regarding GDPR.
So what is GDPR?
GDPR (General Data Protection Regulation) is a set of standardized data protection laws that came into full force across all the members of the EU in May 2018. GDPR was brought to life for all EU citizens to help understand how their data is being used by companies and to complain about how it is being used by those companies.
More and more people are seeing the need for this and it could possibly grow worldwide.
So what is Your Data Safe (YDS)?
YDS is the first blockchain based GDPR compliant data management and reward platform. The mission of the YDS team is to (quote):
''change the way consumer data is handled and traded via the redistribution of value, allowing personal data to be used and monetized for targeted marketing and advertising, whilst supporting businesses with GDPR Compliance, Consultancy, and DPO Services to ensure the longevity of the YDS “Pure Data” Strategy.''
YDS will be operating from 4 main services:
1: YDS academy
The YDS Academy will allow users access to the latest GDPR courses. Our Cloud-based education and training platform is backed by HFW Law, endorsed by The Chartered Insurance Institute and Certified by AOFAQ.
2: YDS virtual DPO
Our Virtual DPO service will store and update all of the company policies automatically. Working with our consultants we will create an AI-powered GDPR knowledge database to answer all GDPR queries.
3: YDS cloud
Our cloud-based storage can be utilized, to store any GDPR compliance policies, create new ones using our templates, and be accessible on any device in any location.
4: YDS network
The YDS Network will allow you to earn rewards, by giving 3rd party companies access to your GDPR compliant personal data, which is currently used for marketing.
Why on the Blockchain?
Because of the way the Blockchain is built, YDS users can see right away how many times their data has been used and knowing their data is being used correctly and in line with GDPR will add to their peace of mind. Eventually, it will help improve the quality of data in the market.
ICO info:
Coin ticker: YDST
Token type: ERC20 (not mineable)
Total supply: 741,300,000 YDST
Current stage: Private sale (up to September 30, 2018)
Minimum contribution: 1ETH (during the private sale)
Exchange rate: $0,04 = 1 YDST (during the private sale)
Public sale starts on October the 1st
Roadmap:
https://yourdatasafe.io/#roadmap
Meet the team:
ICO review:
I think the YDS team has the potential to hit a hole in one with Your Data Safe. this could really disrupt the data market. They are already operational and they are proving to have a real use case. All citizens of the EU could finally benefit from managing their data.
Info and socials links:
Website: https://yourdatasafe.io/
Whitepaper: https://yourdatasafe.io/wp-content/uploads/2018/09/YDS_whitepaper_V1.3.53332.pdf
Facebook: https://www.facebook.com/yourdatasafe/
Twitter: https://twitter.com/yourdatasafe?s=17
Telegram: t.me/yourdatasafe
Thank you for reading.
Herman Snel