Crypto-currency Could Use a Few Good Marketers to Spread the Word.
I know that the programmers and the cyber geeks among us might be thinking that what I say does not matter since I don't build these amazing blockchains like Steem, Ripple and Monero. What does matter to everyone is that what is being built is successful. Whether you like Marketers aka Professional Bullshiters or not you still need us.
I have sat back and watched for a few years while I see proxy wars between groups of programmers over who has a better blockchain, or who has the right to fork this or fork that. It is so freaking exhausting to watch. It also scares many potential investors away from the space.
Then we have people who get upset when a person writes an article about a promising blockchain technology like Synereo or goes negative on our beloved Steemit. Really folks are you that miserable that you have to attack the people that are making the blockchain community awesome?
Don't you realize that the great majority of us are working for a common goal of a decentralized world? Sure our utopia can seem far-fetched at times but at least we are trying.
Almost a year ago when I first met Ira Miller of Git Guild we were discussing the issues that the crypto-currency community has. The one big thing that we agreed on was the lack of positive crypto-currency promoters. Most of the news that you read about cryptos is highly technical.
Ira and I both agree that DogeCoin did a great job of making a coin appealing to the masses. You rarely saw people fighting over what Dogecoin was or what its future was. It was simply a coin that had mass appeal due to clever marketing.
This is where I believe the next phase of crypto-currency adoption will have to emerge. We need marketers like myself who believe in crypto-currency to help promote its uses to the masses. Not just hired guns who care nothing for the technology.
There are Three Major Phases of Adoption of any New Technology.
- Explorers
- Pioneers
- Masses
We are currently in the Pioneer phase. This is where very smart people see the coming trend and decide to come on board. Explorers tend to have a difficult time during this period because they do not like change. What they do not understand is that they can't keep their amazing tech and ideas out of the hands of the masses forever.
Pioneers like myself see a great future for crypto-currency and blockchain tech. This means we will promote the hell out of it because we believe it is a critical pivot in technology and an opportunity for fortunes to be made.
If you thought the internet revolution was big wait until you see what the blockchain revolution does for humankind.
