For years, more and more people have been losing interest in television to consume new types of media. Yet, TV is far from dead, and it is an industry of hundreds of billions of euros that continues to turn, without offering quality services to its ratings. TV-TWO is here to change that.
TV-TWO: the answer to an industry that collapses
The blockchain technology takes its disruptive potential because it allows you to eliminate unnecessary intermediary during a transfer , whether a data transfer or value.
Among the areas that are in dire need of innovation, the world of television is coming to the fore. Supporting platforms often charge prohibitive fees (television fees, paid subscriptions, etc.), do not encourage original content and leave no room for transparency in advertising , both for consumers and for advertisers themselves. .
Indeed, as an advertiser, we never really know who our content will touch , and no guarantee that they will remain during advertising inserts. On the other hand, as consumers, the world of advertising seems opaque , and is a world of which we know only the financial aberrations.
At the same time, technology giants such as Google, Amazon or Netflix are seeking to establish themselves as the new television standard , gaining even more power of centralization through the data on their ratings that they collect through their services . It is not surprising to see the incursion of these companies in the television world when, alone, television advertising revenues in France (2015) exceeded 3.2 billion euros ( source: INEP ). This is a considerable amount, especially when you know the current state of the service.
TV-TWO is fittingly in line with the crypto projects that aim to restore sovereignty over their data to consumers . An open, transparent and fair platform for all, consumers, advertisers and content creators.
TV-TWO: decentralized television
Rather than offer endless lists of movies and series (which has not spent more than 10 minutes on the homepage of Netflix?), TV-TWO offers a highly personalized television that only passes what you like, without having to search .
The platform is available for all connected TVs . It mixes "traditional" television with a stream of personalized streaming , for free . This additional stream can be opened with a single click , and will offer the viewer a set of content selected according to your preferences . This platform is therefore simply an extra channel on your television. Beyond free , you will be offered to watch sponsored ads, which will bring you Tokens for Television (TTV) , the ERC-20 token associated with TV-TWO.
So there are many points that distinguish TV-TWO from its competitors in the industry. Spectators can watch this channel for free and are rewarded when they watch an advertisement. Advertisers are forced to be transparent about their advertising budgets , and independent content creators finally have a chance to get on the (smaller) screen .
While TV networks and players like YouTube are seeking to maximize profitability for their shareholders , TV-TWO maximizes the utility for consumers, filmmakers and token owners to maximize the value of TTVs .
Finally, if you prefer a comparison with another existing project , TV-TWO offers a TTV token , which is similar to Brave with their BAT . But when the BAT focuses on mobile / desktop applications, TV-TWO tackles the "big screens of the show" (television) , a space where decentralization and digitization are sorely lacking.
TV-TWO and Token for Television (TTV)
Among the important innovations of their business model, TV-TWO offers - in addition to its personalized television channel - an ERC20 token called Token for Television (TTV) .
Their ICO opens May 24, 2018 , and will continue until July 24, 2018 . 500 000 000 TTV will then be made available, with a soft cap placed at 2500 ETH and a hard cap placed at 25 000 ETH (1 TTV = 0.00005 ETH) . Among these 500,000,000 tokens:
- 75% will be sold at the ICO.
- 15% will be allocated to the TV-TWO team
- 6% will go to TV-TWO sponsors and advisers
- 4% will be for supporters participating in bounty campaigns,
- If the hard cap is reached, 10% of ETH harvested will be blocked for two years in a smart-contract . This smart-contract will serve to stabilize the price of the TTV by automatically buying tokens when the price of the price falls below the issue price.
- All unsold tokens will be destroyed
- No additional token can be issued
A word about the team
Jan Phillip Hofste
Philipp Schulz
The two co-founders met two years ago while running the Minodes advertising technology startup. After successfully completing their project, their company was acquired by Telefónica Germany, the largest mobile operator in Europe, for more than 10 million euros. With their experience and with a significant starting capital, the two entrepreneurs embarked on the company TV-TWO, building the project from scratch.
Attention: This is a sponsored article as part of the project's bounties campaign. We promote this ICO because we find the project interesting. However, you must do your own research before investing and take full responsibility for your decisions. Scams are numerous and we strongly advise you to conduct a survey on the team and the feasibility of the project. This article can not be considered as an investment advice.