Above is the Rogers Diffusion of Innovation Bell Diagram.
Goldman Sachs has made major acquisitions and plans over the past few months. Let's begin by discussing the movement of developing the circle invest app. This App is similar to Coinbase but, already lists a few popular alt coins and it has been said that they will list even more before the year is out. Right now you can invest directly the same way that you would on Coinbase. This is where the plot thickens though.
This is a screenshot of Circle Invest's current offerings.
Yesterday it was announced that Goldman was to release there own U.S. Dollar backed Crypto. This is the first mainstream bank release of a crypto and it is backed by one of the largest financial institutions in the world. Why is this such a big deal you may ask? Well, looking at our diffusion of innovation diagram above you can see that when innovation starts you have the beginnings, the early adopters, and then the early majority. This is significant because the innovators and early adopters all reap the benefits of the early majority climbing on board.
Goldman Sachs is laying the groundwork right now for that to happen and technically could be considered innovators for doing so. Here is why, once their crypto is active they will probably organically make it a trading pair with every one of the coins listed on Circle Invest seeing as how they own it. Utilizing Circle Pay, also a Goldman company, you will then be able to utilize any crypto pair in your circle wallet for direct retail purchase simply by utilizing Goldman's crypto and circle pay. The move is actually quite brilliant for the bank as they will collect a transaction fee for each use and create profit for their institution. Remember they recently acquired Poloniex.
http://fortune.com/2018/05/15/crypto-exchange-circle-bitmain-value/
They are the first bank to make a utility purpose for all crypto pairs on their exchange theoretically. Once this goes online and becomes useful to the 68 percent majority those that invested beforehand will sit high upon the mountain. Don't miss out!