Blockchain-based Advertising.
Basic Attention Token (BAT) is co-founded by Brendan Each, the creator of Mozilla and Javascript.
BAT is an Ethereum blockchain-based token that can be exchanged between content creators, advertisers, and users on the Brave platform. The Brave browser (which has already been released) is a unique new browser that blocks malware, unwanted advertisements, and trackers, while anonymously capturing information about user attention in order to reward publishers and advertisers for "capturing" said attention.
In short, it's a new way to do digital advertising, and it seeks to revolution and streamline the experiences of users, publishers, and advertisers via blockchain tech.
What problems do BAT/Brave Browser seek to solve?
Lots.
- Thanks to bots and bogus websites, marketers are often fooled and cannot get accurate feedback/data.
- Behemoths like Facebook and Google are taking the majority of all ad dollars and growth from publishers.
- Trackers and ads are decreasing phone battery life, compromising privacy, and using up mobile data.
So, what is the brilliance of Brave/BAT?
It's pretty smart, if you ask me. And pretty simple:
USERS get BATs for their attention. (Attention is privately monitored on-device in the Brave browser, and the user's private data does not leave the device)
PUBLISHERS can accrue BATs based on user attention.
ADVERTISERS get better feedback, less fraud, and a better ROI.
Can you feel the synergy yet??
I'm pretty excited about this project. Watching it at coincap.io, it seems to be doing pretty well. Large market cap and moving up the charts. It is also still very affordable (currently scoop-able at about 25 cents)! Even nicer is the fact that it is supported on the convenient and easy to use Jaxx wallet. While nothing in this post is meant to be construed as investment advice, I will say I am excited about this coin, and would encourage you to check it out as well. Peace!
To learn more about Basic Attention Tokens, please check out the official website.
~KafkA
Graham Smith is a Voluntaryist activist, creator, and peaceful parent residing in Niigata City, Japan. Graham runs the "Voluntary Japan" online initiative with a presence here on Steem, as well as Facebook and Twitter. (Hit me up so I can stop talking about myself in the third person!)
