Right now the crypto market is very new. In my opinion, it's only catering to less than 10 million people world wide. That is the reason why everything is so expensive. Ethereum gas is expensive, NEO gas is expensive, ect . . .
In the future, more companies will step up and create crypto block-chains similar to Ethereum, NEO, ect... but use less expensive gas or preferably no network transaction fee similar to Nano or IOTA. Anything that is Free have a higher potential to cater to 7+ Billion people world wide.
Just wait and see . . .
The crypto market is a multi-quad-trillions USD market.