T E N D
A new investment world powered by blockchain
TEND intends to democratize access to unique, purposeful assets and experiences
by using blockchain’s tokenization technology. TEND is based in Zug, Switzerland,
founded by Marco Abele (ex-Chief Digital Officer at Credit Suisse)
TOKEN SALE: FUND THE TEND VENTURE
TEND is carrying out a token sale to fund the build-out of its platform,
to establish operations and to roll-out the business across the identified target markets.
TEND tokens are issued as the first-ever crypto-token to be structured just like a
conventional bond under Swiss securities law.
The token sale will exclusively accept Ether and is planned for mid-December. The exact dates will be communicated very soon.
The sale will last only 7 days, so do not miss out on it! Sign up to our newsletter on our website, to get notified when the sale launch!
TODAY’S PROBLEM
For most people in the world there is no choice other than to invest into the same old, impersonal financial
products of today’s providers, which bring neither emotional satisfaction nor excitement. Often these are no
more than a technical means of holding cash. We conservatively estimate that 1 trillion USD (out of the
world-wide total of ca. 70 trillion USD) is lying idle in these “uninspiring” financial products preventing
forward-thinking, like-minded people from investing their money more purposefully.
TEND is changing this. You’ve earned your wealth. You deserve to enjoy it.
A NEW WAY TO INVEST
TEND gives its clients access to unique investment opportunities which are currently beyond their reach but
reflect their aspirations; investments that fulfil a passion or pursuit of a personally important interest,
investments that are driven by purpose and emotion. TEND achieves this by enabling co-ownership of these
special objects of passion & purpose, lowering the entry barriers that exist today. Despite being in shared
ownership, all TEND investments come with a beautifully orchestrated “real-life-experience”, enabling its
clients to see and enjoy their investment first-hand – and to share that experience with family and friends.
Importantly, TEND provides a fully serviced platform and offering, including taking care of those associated
but time-consuming responsibilities of the co-owners, such as maintenance, insurance and security. For full
access to the platform, TEND charges a single, transparent, yearly access fee.
HOW WE DO IT
TEND’s unique proposition, combining ownership and the potential rewards of unique investments with the
satisfaction of real-life experiences, turns those investments into a positive and meaningful part of the
clients’ lifestyle (rather than locked away in a bank account). The sourcing of those special opportunities
based on the shared interests of the clients themselves, meaning they are co-created by those clients, will
drive loyalty and growth within the TEND community.
THE TECH BEHIND
Our team, having developed an alpha version of the product, is testing it rigorously with the first 20 pilot
customers and has successfully completed the technical proof of concept. TEND uses the Ethereum
blockchain to run its application and to tokenize (i.e. convert and certify) the client assets. The Ethereum
technology establishes absolute confidence in the traceability of the co-investments and ownership is
recorded on the decentralized, tamper-free ledger.
FOUNDER
M A R C O A B E L E
Ex-Chief Digital Officer of Private Banking, Retail & Corporate Banking division at Credit Suisse.
18 years banking career, primarily global roles across markets.
Voted one of the top 100 bankers in Switzerland and selected among the 50 digital shapers of Switzerland.
The exceptional team Marco has assembled will be displayed in the coming week.