Images are from Floyd Mayweather's IG.
Floyd Mayweather announced on his Instagram that he is going to invest on Stox ICO this coming August. Although ICOs might be a bad introduction to blockchain technology, this is still a huge deal for blockchain and crypto community in terms of publicity and opening the door for mainstream audience to be curious and learn about blockchain and cryptocurrencies.
Im not familiar with Stox ICO but here is a link from coins.best website regarding what it is.