Before the power of the use of social networks existed, people could not interact in a massive way since there was a limit and only the celebrities as artists, scientists and everyone to whom some institution created some kind of fame for what today in day thanks to the use of social networks natural persons as celebrities create the same effect of influence on millions of people. Many companies are often sponsors to various influential in order to be able to sponsor their products as there is a real connection between the influencer and his followers.
Patron through a simple perspective, its objective is to include the principles of the exchange economy to the social networks that we all enjoy today.
Patron has three important criteria so he judges his influencers:
The number of followers; is the number of people available through this user's network.
Level of commitment; the frequency of commitment between the influencer and his followers.
Reputation; opinions of the influential of his followers.
Token of the pattern.
The number of followers; is the number of people available through this user's network.
Level of commitment; the frequency of commitment between the influencer and his followers.
Reputation; opinions of the influential of his followers.
Token of the pattern.
Pat will be used:
For the sponsors, in order to get involved with influential people and use their networks.
On the part of the fans, so that the content of the influential ones is promoted through "I like" thus elevating the qualifications of the influential ones and the commercialized products.
For influencers to reward fans through contests and promotions.
Benefits of directly connecting influential people with companies.
Through contracts that are established with the various influential sponsors benefit by ensuring a stable income for a prolonged time in which only the sponsor material is sponsored according to the contract established in the same way and based on the contract they can establish an advertisement constant sponsors. The influencer acts as the brand's ambassador for the sponsor.
Benefits of influencers when using patron.
Patron can be based on the followers of the influential ones so it would allow them to benefit by building their own brand in the same way they are based on the companies in which they have worked previously and their price range. It remains on the part of the influential if launch products with high access costs, even if only attract regular comparators or attract a wider audience through accessible prices and launching various content.
Benefits for companies to use Patron.
Companies benefit greatly because they can achieve that their products are disseminated through influential to millions of users within their demography and related to research and key with the minimum investment. These companies can point, if they are complementary, to more than one demographic group.
Patron allows targeted demographic access.
There is an agreed time in which the sponsors accumulate a certain number of diggers in which said followers will be part of an established demographic market, related to the materials that the influencer is advertising. If an influencer is hired during a one-year period, the sponsors could block a demographic group for a long time.
videos that gives a quick overview:
Information and resources.
Patron Website
Patron WhitePaper
Patron Telegram
Patron Facebook
Patron LinkedIn
Patron Bitcointalk
Patron DEMO
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