Ultimately project management and the ability to inform the investors accurately of the roadmap the project will follow and transparency. Two projects come to mind for me CarVertical and Seele.
CarVertical made an announcement that they had secured a deal with BMW only for BMW to refute the scale of this arrangement.
Seele had an unfortunate start with funds being stolen followed by flawed ICO that was then successfully launched a second time.
Shareholders of companies get the opportunity to vote on important matters but Crypto based projects will votes on their performance, lack of progress on a potentially daily basis.
The balance between good PR, transparency and vision is a lot to juggle at the same time but they need to get a grip early. Thanks for posting this.
RE: "They're Not Companies!" - But What Does That Mean for Sustainability?