As businesses drive their marketing strategies forward, their pocketbooks, time, and labor force can rapidly become depleted. Developing a tactical marketing plan is key to delivering your product or service to the right audience for the right price. DataBlockChain’s data platform can be a strategic partner providing you with current market trends, records, customer buying habits, and information from over a billion records.
We will look at some marketing systems and the invaluable insights that DataBlockChain.io can provide to help you connect with your target audience.
There are two key types of marketing:
Traditional Marketing Media
Long-standing forms of media such as newspapers, TV ads, billboards, radio spots etc., are the most expensive, but often reaching a large audience. Perhaps not always directed to your target market, but they are in the mix. With an option such as a TV ad, it allows your company to get creative in its approach, but it is often cost prohibitive. To grab the attention of your objective market in a mix of perhaps millions viewing your advert, DataBlockChain’s curated datasets can help you connect directly with your audience. Who is your audience during a specific timeslot? Does that day/night time slot draw more men or women? An older or a younger audience? These demographics will make the most of this high-end marketing investment.
Digital Marketing
In just a few short years, digital marketing has become the “must have” in your advertising arsenal. Blogs, tweets, Instagram, websites, Facebook, YouTube videos are just a handful of ways to reach out. Compared to the traditional marketing methods, digital marketing becomes much more attractive when it comes to budgets but tapping into several of these mediums can be time consuming. Much of the new media approach relies on key words for your industry. The DataBlockChain platform will allow you to delve deep into the behavioural habits of your target market and connect with them on a meaningful level. Creating a bond with your audience builds trust in your brand and that will keep them coming back.
Let us forget the pocket-sized billboards we all carry about each day. Cellphone mobile marketing is a key component to explosive branding. With the Pew Research Center noting that 95% of all Americans own a cellphone of some type, the importance of ensuring your marketing is focused on those users is paramount. With most social media activity occurring on mobile phones, it goes without saying that obtaining precise data related to customer behaviors has to be analysed for optimal marketing results.
As your business reaches out with this form of marketing, you must make smart decisions in your visual design approach. What form layouts work best? How fast should your content load to keep a perspective customer on your page? What colours are best for mobile use? What type and sizes of ads work best on a mobile device? Access to DataBlockChain’s mobile marketing statistics will help answer these questions and enhance your marketing efforts.
If you are interested in learning more about what the DataBlockChain platform can do to help you, please visit their website here, or their telegram channels here or here.