PO.ET
TAGLINE:
A blockchain-based shared ledger for digital media assets
DATA:
market cap: $15M
volume: $600K
coinmarketcap rank: 210
Website: https://po.et/
Twitter: https://twitter.com/_poetproject
1. CIRCULATION OF TOKEN
The POE token is at this point used as a store of value (like Bitcoin).
2. USE OF BLOCKCHAIN
To certify and store creative works, primarily written works, in a safe and secure environment. The "Proof of existence" concept will use the Bitcoin blockchain to claim a stamp in time for when and where the documents are created.
3. THE TEAM
A team of developers get their funding from the Po.et Foundation. The "team" page on the web site shows a list of talented technical staff first and foremost, but I am happy to see there are x-factors that set them off from other crypto teams. For instance Pat Riley (Head of Development) has an artistic background as well as technical. Anything around intellectual property needs organic thinking as you will lose the creative users if it gets too tech-heavy. The most important criteria is that they deliver solid work in good time. Only in 2017 they have both released and gotten publishers on their alpha platform. The team of backers are good, however there is very little evidence of involvement there (like most other coins).
4. MARKETING
For an "introvert" market they are certainly out there, showing up at technical meetups all across the USA (for now). Market materials look solid. Fun stickers and other give-aways available upon request from the team. They use classical eras to market their way from "alpha" (Rosetta Stage) to "beta" (Gutenberg Stage) to "mass adoption" (Alexandria Stage) - a fun concept.
5. TIMING
POE got listed on Binance just 2 days ago as of writing. There was a massive spike in trading, but now the selloff is over. They have crypto-publishers already on the alpha platform, however the popularity will come with the first traditional publisher.
6. WEAKEST LINK
The circulation of the token is boring and a bit diffuse (the part about using the Bitcoin blockchain to create a timestamp).
7. WHY IS THIS A MOON PROJECT?:
The focus of the project is very good for such a small-sized company. Too many cryptos want to be "the next Ethereum", so the market is too crowded with "platform projects". Po.et takes a "small" market and does one thing very good. The market for handling and caring of important documents is huge and also crowded by middlemen and copyright issues. Hollywood writers sometimes send printed scripts to themselves in a letter to store it in case of a copyright claim. Also the Writers Guild of America is an expensive organization to run, so another use case for this token is to decrease the bureaucracy in such organizations.
DISCLAIMER:
This article is not sponsored in any way. I can not be held responsible for losses in any way if you lose your investment in this project. Never invest money you can't afford to lose.