The world of digital marketing today is not in good shape, too many problems have arisen which have affected both users and publishers and advertisers, there is a significant lack of organization, advertisers do not know how to organize, marketing is global but they act individually. The current lack of quality due to ad fraud, annoying bots, many security issues and all this makes users suspicious. Due to the lack of quality in the ads, there is a great lack of acceptance on the part of the users, in many cases advertising blockers are used and this affects to a great extent the advertisers and all those involved.
There is a lack of transparency on the part of the companies and even the clients, in many cases the clients or the companies are not sincere and they hide or omit relevant data for a marketing campaign, this is the reason why they normally fail, there is a lack of a 100% transparent space where both the users and the companies are honest.
Fuente
Blockchain technology is evolving the way things are built and run on the internet, security, transparency and decentralization offer a tremendous capacity to change the internet advertising scene, advertising is essentially the blood or fuel of the economy in cyberspace, at the moment advertising is in a chaotic and inefficient state but blockchain could change that in an instant by building a new technology platform that solves all these problems in a revolutionary way.
Kind ads is the future of decentralised advertising, it will transform the advertising infrastructure and make it a highly transparent, secure and lucrative domain for all parties involved.
What is kind ads?
Kind Ads is a best-in-class, decentralized advertising platform that features a revolutionary protocol that allows users to rank and rate publishers according to their level of trust. This platform will radically change the way publishers interact with advertisers by improving communication between these parties and making advertising attractive and profitable for end users seeking the service.
Even its own name indicates it, Kind Ads will offer a less invasive advertising model, it will be based on permissions, because it is a decentralized platform, publishers will save a lot because they will eliminate the intermediaries that connect users to the service and if that does not make it attractive enough, Kind Ads will also reward users for viewing the ads, this will greatly help companies to reach the right audience, respecting the user's decision to participate if they want to.
In Kinds Ads the user will be the center of attention, the advertisers will bid for their attention, the users will get a commission and as a bonus they will receive advertising directed specifically to the things they want.
This will be possible as users using the platform will fill a profile with their information and advertisers will be able to know what users are looking for, but users will also be able to choose to remain anonymous.
Benefits of Kind Ads
- Greater and better commitment.
- Advertisers will save large amounts of money.
- Small and medium-sized enterprises may have better exposure.
- Publishers will get better profits and resources for their applications.
- The users will receive a share of the profit.
- Application providers will not worry about having to spend a lot of money.
Token KIND
Team behind Kind Ads
Behind this innovative project is a group of people with years of experience in this market, who inspire confidence and security in your process. At the top are the co-founders Saulo Madeiros and Rafael Mayrink, these experienced professionals also formed NBPR International LTDA, which is an agency that helps and advises large organizations with their marketing campaigns, Jaime Sanchez is the developer with over 20 years of experience, he worked for over 12 years at Microsoft.
Advisors and Evangelists
When a system works as it should, there is a lot of user traffic and therefore profits, Kind Ads will help to improve the digital advertising sector, will strengthen trust among users, publishers and advertisers and everyone involved will have a great benefit from this, will eliminate all the annoying and excessive advertising on the Internet, creating a pleasant environment for users.
Decentralization will help and give a great advantage to small businesses, the whole service will be transparent and secure, companies will save a lot of money by eliminating intermediaries, they will have demographic data with which to work.
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