Currently the advertising market has grown exponentially, but its structure is outdated and ineffective in terms of improvement, the persistent problems that this market currently presents include:

• Bad user experience: The vast majority of the digital ads that appear on the pages are inconsequential, really annoying, invasive, abusive, and steal a lot of valuable time.

• Publisher Pressure: Publishers often put too much advertising pressure on users and this results in a loss of profit.
  Users have no voice in defining how many and which ads they want to see, there must be a balance between profits and a good user experience as all parties involved in the marketplace should win.

• Lack of Privacy: At this moment we can see how dangerous the collection of data from users has become, a wide variety of programs and technologies are used to track and spy on users' activities on the Internet, this information is being misused because it sends undesirable ads to users and frauds that can seriously harm users.

The popularity that Adblock and similar ad blocking applications have gained continues to grow rapidly as it is the only tool capable of deflecting invasive advertising, resulting in decreased revenue for publishers and increased pressure on users who do not use this tool.

Within the current structure of digital advertising there are a large number of intermediaries that do not provide real added value to the market, consequently, these intermediaries increase the cost of doing business, due to the lack of transparency of information, advertisers do not have real information on the cost of traffic and publishers do not know exactly what the real costs are, advertisers are left with the obligation to divert resources to analyze and calculate information and protect themselves from fraud.

None of these problems can be solved by centralized digital advertising companies as all of them are continually looking for new ways to gain advantage from each other for greater profits, this is a competition that never ends, this cycle can only be solved with a decentralized and transparent platform that balances the profits and work of all parties involved, to solve all these legacy problems:

Kind Ads is a decentralized platform based on blockchain technology, bringing advertisers and publishers together for smarter ad promotion, making advertising less expensive and less invasive to users, more secure, transparent. With a rating and rating system that will help users rate publishers to support their quality level, Kind Ads will also reward users for viewing ads, helping users to see the ads they are really interested in by improving their experience and earning revenue from it.

Users will be able to have a profile whether or not they wish to collect information so that advertisers know specifically what users are looking for, improving interaction between both parties.

Kind Ads has a host of benefits for everyone who comes into contact with this ecosystem.

• Advertisers: They will have the opportunity to choose the publishers of their choice and the channels they will use. Promotions may be transferred by sponsors after they are purchased, distributors must confirm ads before the token exchange ends.

• Editors: They will be able to share their scores within the platform, choose the application partners and the promoters they will attract.

• Users: users will be able to choose the ads they want to see, they will be able to earn tokens by viewing the ads in a safe and non-invasive way,

Token Kind

The Kind Ads platform will have its own currency called Kind, which is an ERC-20 token characterized by an open source contract, this token will be used to pay distributors, and will be used for all transactions between users and advertisers.

Team behind this Initiative

Kind Ads is a project that has one main goal, to give back to users, publishers and advertisers all the power and profits that intermediaries steal from them, this will greatly improve the digital advertising market for everyone equally.