Project Mozo started two years ago, backed by a US $1.0 m private investment. During first year of operation, Project Mozo signed an MoU with Wanda e-Commerce Co., Ltd., part of China’s largest shopping mall operator for the deployment of Mozo as an indoor positioning system and shopping assistant app.
The following year, Project Mozo signed an MoU for piloting Mozo as an O2O system and consumer app for 361 Degrees International Co., Ltd., a leading Chinese sportswear brand.
These MOUs were driven by the shopping malls’ and retailers’ need to combat the rapid encroachment of their market share by online marketplaces.
Now, with the possibilities presented by blockchain technology consumers can earn and redeem Mozo tokens (use interchangeably with Mozo coins) across merchants, such as those in a mall, a shopping district, a city, or around the globe. This translates into a concept that reassemble a coalition loyalty platform or universal loyalty platform.
Imagine, when you travel to a new destination, or arrive in a new country, you can simply use Mozo as you have done with Visa, Paypal, Alipay etc. without incurring high transaction fees.
Project Mozo’s vision was to build a universal platform to attract foot traffic to physical stores.
Mozo allows consumers to mine and collect a cryptocurrency, called a Mozo token, when they use Mozo APP to discover new products at physical stores (i.e. sales floors which are digitized by the Mozo system). Mozo tokens can be converted into reference currencies such as Bitcoin or Ethereum, used as discounts for products and services at Mozo-enabled stores, and redeemed at the Mozo Redemption marketplace; making it attractive to build a universal membership and reward system for merchants.
Pilot tests of Mozo software version 1.0 (Mozo 1.0) were conducted with at a Wanda Mall in Nanchang City, China which covered 50 retail brands as well as food and beverage stores for a one month period; and with a major sportswear brand at two operating physical stores over a three-month period. The results showed that Mozo contributed approximately 20% of these store’s total monthly revenue.
Project Mozo combined the Mozo APP and IoT sensors Bluetooth Low Energy “Beacons” that were mounted on the ceilings of the physical stores and smaller sensors called “iStickers” that were tagged to the products. Mozo 1.0 allowed consumers to discover product information, compare product prices online and offline, and buy on the APP at these stores.
Mozo 1.0 also allowed consumers to discover product inventories and prices of not just sports goods, but also the product categories we often see displayed at shopping malls, such as electronics, and luxury goods, to name a few.
With Mozo tokens, consumers will be highly incentivized to keep going back to the malls and shopping districts as they see the opportunity to mine Mozo tokens, discover in-store inventories and prices, and buy products they have not seen before.
Project Mozo have since upgraded the software to Mozo software version 2.1 (Mozo 2.1) which they will use for demonstration at the Token Generation Event’s presale and crowd sale stage.
In quest to conquer the new blockchainbased retail sector, Project Mozo plan to launch the Mozo version 3.0 (“Mozo 3.0”) using the funds raised in this ICO exercise. Mozo 3.0 will run as an application on the global Ethereum blockchain network.
In recent discussions with Suntec city, one of Singapore largest malls and real estate broker and property management company reveal that they are serious about exploring Project Mozo technology to achieve increase in foot traffic to shopping malls, enhance rent-yields and result in higher real estate value of shopping malls. Therefore, Project Mozo propose the following ecosystem, where they see significant value to bring shopping malls, retailers and consumers.
How It Works
Roadmap Project Mozo
Project Mozo Team
References
The main links and contacts of the project are here:
WEBSITE https://www.mozocoin.io
WHITEPAPER https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
TELEGRAM https://t.me/mozotoken
TWITTER https://twitter.com/MozoToken
FACEBOOK https://www.facebook.com/mozocoin.io/
MEDIUM https://medium.com/@mozotoken
REDDIT https://www.reddit.com/user/MozoToken/
Bitcointalk ANN thread: https://bitcointalk.org/index.php?topic=4169993
Author: madnessteat
BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1894120
Ether Address: 0xA6768Aa6d7af7F2dED477176dD5aFd26D7288ba7
#blockchain #tokens #tokensale #ethereum #shopping #retail #shoppingmall #foottraffic #ico #mozo #money
