-Dragonchain is a blockchain protocol originally built by Disney.
-It's designed to be more private than other popular blockchains like the bitcoin and ethereum protocols.
-Now some of the developers behind the technology want to build a commercial business to make it easy for less technologically savvy businesses to get involved.
Full article here: http://www.businessinsider.com/disney-blockchain-creators-build-commercial-platform-on-dragonchain-with-ico-2017-9