Excerpts from the article Big-Bang Disruption

..the strategic model of disruptive innovation we’ve all become comfortable with has a blind spot. It assumes that disrupters start with a lower-priced, inferior alternative that chips away at the least profitable segments, giving an incumbent business time to start a skunkworks and develop its own next-generation products."

Three Devastating Features
Once big-bang disrupters enter the market, it’s up, up, and away. They deliver surprise after surprise, thanks to three defining characteristics: unencumbered development, unconstrained growth, and undisciplined strategy.

Users made the switch in a matter of weeks. And it wasn’t just the least profitable or “underserved” customers who were lured away. Consumers in every segment defected simultaneously—and in droves.

That kind of innovation changes the rules. We’re accustomed to seeing mature products wiped out by new technologies and to ever-shorter product life cycles. But now entire product lines—whole markets—are being created or destroyed overnight. Disrupters can come out of nowhere and instantly be everywhere. Once launched, such disruption is hard to fight.

We call these game changers “big-bang disrupters.” They don’t create dilemmas for innovators; they trigger disasters."

We’ve found that big-bang disruptions are unplanned and unintentional. They do not follow conventional strategic paths or normal patterns of market adoption.

Big-Bang Disruption Curve
Banking Is Only The Beginning: 36 Big Industries Blockchain Could Transform

Banking
Messaging Apps
Hedge Funds
Voting
Internet Identity & DNS
Critical Infrastructure Security
Ride Sharing
Internet Advertising
Crypto Exchanges
Education and Academia
Car Leasing & Sales
Industrial IoT & Mesh Networking
Cloud Storage
Cloud Computing
Forecasting
Music/Entertainment Rights & IP
Stock Trading
Real Estate
Insurance
Healthcare
Supply Chain Management
Energy Management
Sports Management
Gift Cards & Loyalty Programs
Government & Public Records
Gun Tracking
Wills & Inheritances
Retail
Charity
Law Enforcement
Human Resources
Business & Corporate Governance
Credit Histories
3D Printing/Manufacturing
Crowdfunding
Commodity-Backed Currency