The ICO was actually a very clever move.
It was designed to stop whales running in and buying up all the tokens at once ( we have seen ICO's sell out in a matter of hours). It was also allowed as many people out there to hear about the project, have time to research it and make an informed decision on whether to buy in or not.
What are your gripes with it?
RE: An Ethereum maximalist is about to learn an interesting lesson. Part 2