One of the first things that you will read when you access the Synereo website is effectively the Israel based blockchain’s mission statement, which reads:
Synereo is developing tools which allow content creators to easily monetize original works without having to turn their channels into advertisment real estate, while granting their followers the opportunity to be rewarded for getting the word out
Staying true to its goals, Synereo is gradually rolling out a project that is meant to achieve the above. The name of this project? WildSpark.
What Is WildSpark?
Simply put, WildSpark is a content curation and discovery platform. In a world where everyone is producing content across a range of platforms, it is often difficult for some content producers to monetise their content. Strict monetisation rules may restrict how much producers can earn, despite them receiving thousands of views. WildSpark effectively aims to take power away from corporations such as Youtube and Facebook, and give it back to content creators and curators.
As the video mentions, the WildSpark platform is driven by the AMP token, which is the cryptocurrency issued by Synereo. The incentive system of WildSpark is straightforward, content creators are incentivised to continue producing valuable content in hopes to receive a reward in the form of an AMP payment. But as well as this, individuals i.e. curators that share content that they find valuable, also have the opportunity to earn from future AMP payments that the content creator may receive. Thus, content creators are incentivised to create, and curators are incentivised to curate.
Going Forward
As far as I am aware, no other model like the one being championed by WildSpark currently exists. WildSpark is undoubtedly a very imaginative solution to the monetisation issues experienced by many content creators. It boldly aims to challenge an incumbent revenue model that is utilised by large corporations. In an environment where Bitcoin seems to be at the forefront of the news cycle, it is important to shed light on smaller projects that are nevertheless striving to do big things. Succeed or not, the motive that drives the WildSpark project is something that we can all support and work towards making a reality.
WildSpark operates as a google chrome extension and is currently in its beta phase, check it out here.
