Just my two cents. I feel that I have a unique perspective as it's part of my job to spend thousands on an ad budget every week for some big brands. I focus mostly on Facebook ads, and in this video I give my opinion on the outlook of Basic Attention Token from that perspective.
Some major points: Basic Attention Token may not immediately dominate the market - but as mass adoption of the Brave browser continues, it will be in a strong position to find a really healthy relationship between the advertisers and audience. Mass adoption is the major gatekeeper, but Brave in conjunction with BAT stands a good chance as it could very well be what introduces the cryptocurrency concept to a general audience.