To buy something, you need to sell something. And to sell a product or service - you need to invest in advertising. Up to 30% of the cost, for example, the cost of a smartphone-may be due to the manufacturer's marketing costs. That is, buyers pay for advertising costs, and suppliers have no choice but to invest a lot of money in marketing. Why is this happening?
The thing is that all the cards in this game are in the hands of advertising agencies. They don't want advertising to be effective, they need suppliers of goods and services to come back to them again and again for advertising. Advertising agencies call huge prices for their services. From order to placement advertising is often a huge number of intermediaries, and all of them need to give their share.
At the same time, the customer cannot get accurate data on how effective the advertising campaign was. Maybe need to change something? Maybe advertising worked "into the void,", and the target audience still does not know about your first-class product? Alas, no one will give the manufacturer fully reliable data on the reaction and coverage of the audience and the promising areas of promotion. Large companies spend millions on their own marketing research, and expand market reach at the expense of these costs, which ultimately also are included in the cost of the product for us.
But blockchain technology will help to fix this.
What is SaTT?
The abbreviation SaTT stands for"SMART ADVERTISEMENT TRANSACTION TOKEN".
SaTT is an ERC-223 type utilitarian token managed by a smart -contract. Smart-contract is able to perform many tasks:
- Reward the user for viewing the advertisement or product reviews;
- Give the advertiser detailed and reliable statistics about the conversion of ads;
- Allows to specify for which actions to reward users: (click, view, review, like, repost…);
- Allows the advertiser to choose the amount of remuneration and plan their advertising budget accordingly;
- Thanks to recording all actions in the blockchain, fake the data will not be possible;
- The nature of the advertising campaign can be changed up on the spot, to test the response of the audience, and to achieve the greatest efficiency.
All this saves money of the advertiser, which indirectly leads to a decrease in the cost of its services and products while allowing ordinary users to earn on viewing advertising.
The principle of SaTT operation is simple and effective:
1)The advertiser chooses partner media resources, where the ads will be placed. Then the advertiser determines the level of partners ' participation in the advertising campaign. Also, this task can be assigned to a special Oracle, which will automatically select the best options.
2)Having identified the partners and their participation, the advertiser enters these data into the smart-contract, calculates the cost of the campaign and lays an appropriate number of SaTT tokens in the smart -contract.
3)After placing the ad, the advertiser adjusts the campaign parameters based on reliable information about the conversion received from the smart -contract.
4)Partners who have placed ads and consumers who have viewed ads automatically receive SaTT tokens as a reward through a smart-contract , depending on their degree of participation and activity.
In the future, consumers will be able to exchange SaTT tokens for Fiat money, or exchange tokens for exclusive products of the manufacturer that gave advertising. This is possible due to the fact that SaTT tokens support the ERC-223 standard, according to which each token is unique and tracked.
All these features give the SaTT project significant advantages over advertising networks such as Google AdWords.
Token, Oracle, and the smart- contract of SaTT are developed by ATAYEN, a US-based company that specializes in developing business applications for social networks, and works closely with media marketing. The company has already created and successfully tested the beta- version of the platform that rewards users for their responses to advertising. Corporations like IKEA, ASUS, and McDonald's use the services ATAYEN.
ICO Details
To improve the platform, it was decided to transfer it to the blockchain, and conduct an ICO. The crowdsale started in early may 2018. The more tokens are sold, the less bonus for investors. The price of one token is $0.42, Ethereum and Bitcoin cryptocurrencies are accepted, and it is also possible to buy tokens for dollars or euros, through Bank payment.
Conclusion
The SaTT token is a real revolution in the advertising industry. The development of the SaTT ecosystem is beneficial both to the business that sells on the Internet (that is, almost all modern business) and to the buyers of goods and services. The sphere of Internet marketing is only growing, corporations spend huge amounts on it, and these funds will be transferred to those who provide more profitable and effective ways of placing advertising, compared to the competitors. And therefore, the SaTT token and SaTT smart- contracts will succeed.
More information about the SaTT project can be found in the official sources:
WEBSITE: https://satt-token.com
TELEGRAM: https://t.me/satttoken
WHITEPAPER: https://www.atayen.us/satt/files/ico_satt_en.pdf
FACEBOOK: https://www.facebook.com/SaTT.Token/
TWITTER: https://twitter.com/SaTT_Token
REDDIT: https://www.reddit.com/r/satttoken/
ANN THREAD: https://bitcointalk.org/index.php?topic=3407522.0
