Even if it's true, I think that this is a good start. Nobody expects that a company would instaneously come up with the underlying tech level enabling it to become a new Google.
I think that after 1-2 years, the team might start seeing lots of traffic, monetize it and start working on the underlying tech.
So, I don't see anything scammy about it... Because I am a crypto copywriter. However, ordinary people might freak out. But I am not... ordinary people.
What do you think about that, Singh?