Not sure if Autorship will work, but the ICO ends on 14th September and it's basically free money, so what? :) You never know if this is the next big thing. Though I don't count on the tokens having a big value in future when so many are given away for free now. But I like their idea.
You can get your free Tokens here (click on "Bounty Campaign" in the top menu and then fill in the form on that page):
http://bounty.authorship.com/ref/W8449902
All they want is a name, an email-address and a ethereum wallet address. They will send you newsletters.
Disclaimer: This is a referral link, I will get tokens too. May our tokens be worth something in the future.