ConsenSys Ad Tech (CAT), a ConsenSys spoke focused on mitigating advertising fraud, has announced a collaboration with Indorse, the decentralised social network for professionals. Intended to ensure the authenticity of advertisements on the Indorse platform, the collaboration will enable Indorse to use adChain-aware bidding and ad-serving technologies, according to a statement.
The announcement comes as Indorse officially announces its intention to apply for inclusion on the adChain registry, using adToken (ADT) in the application, which represents accredited non-fraudulent domains. With the token economy booming, an adChain listing enables advertisers to pay Indorse for impressions using Indorse Tokens (IND), the native token of the Indorse platform.
http://www.ibtimes.co.uk/consensys-ad-tech-collaborates-indorse-1645346