This is an absolutely amazing video that explores very interesting point of view. I remembered a conversation I had with a girl who was working for SEO company doing backlinks and other SEO work, and we had a conversation about cryptocurrencies somehow because she mentioned that company she works for is actually creating ICO. She jokingly said that she is pissed because everyone who joined that company a few weeks ago got their coins distributed (I would assume pre-mine or distribution to development) I can't remember exact numbers or values but it was a decent amount like 2-3 wages in Lithuania. Long story short and tl;dr is going to boil down to this.
So let's put it in this way, what if their social media manager knows that he can move a market by 10% with 1 tweet.