Until the coins are user friendly for the real world, we will continue to operate in the grey area. #2 below definitely is what we need!
"As a leader in the adtech and blockchain space, MAD is creating revolutionary solutions to change advertising as we know it. The specific challenges facing adtech today are going to push current internet technology to its limits — and we think Stellar is the right team to help us meet the challenge."
#2. Transferring money should be as easy as sending an email
Stellar’s Federation Protocol maps Stellar addresses to account IDs. Depending on your use case, instead of using a long, hard-to-remember alphanumeric string as your address, you could use your email address or other short alias. The advantages of the Federation Protocol versus something such as the Ethereum Name Service (ENS) is that it is free, while ENS is not.
It isn’t hard to envision a time when email providers are integrated with Stellar, automatically connecting a wallet address to each user’s email. Imagine the simplicity and affordability when a person in one country could send money across the world to someone with nothing more than their email address!
https://blog.madnetwork.io/8-reasons-mad-thinks-stellar-shines-a1dbb16cf231