UTRUST it's a payment processor platform, like PayPal but on blockchain-> therefore better. It is based on ethereum ; ERC20 Standard.
A merchant can accept multiple cryptocurrencies as a payment method but he is still receiving fiat. The idea is great a innovative. It would make the life easier for many merchant to integrate this kind of solution because it makes life easier and you you do not have to deal with multiple payment processor and also always having the needed working capital.
The Buyer has the possibility to pay with crypto for a small fee or with UTRUST token and zero fee, the transaction is converted immediately to fiat in order to protect the merchant from the market volatility.
The Team behind UTRUST is really great with diverse background and solid experience, also they all have LinkedIn profiles which is a good sign:
https://utrust.io/team
The PRE ICO was sold out in August. The ICO will take place now in September. More exactly on 20th of September will be round one starting at 0.04 USD per Token and climbing up to 0.085 USD/Token in the final round(round 7).
Here you can see the Token Distribution:
UTRUST is incorporated in Switzerland for obvious reasons and the Engineering Team is located in Portugal.
Minimum Investment is 0.2 ETH or 0.02 BTC, which is really great. With a minimum 0.2 ETH(aprox 60 USD today 05/09/2017) at arate of 0.04 USD you will get 1500 UTRUST Tokens which is great.
The implementation of the Minimum Viable Product is 2nd Quarter of 2018.
You can some benefits over competition in the following picture:
I will invest at least the minimum. I hope and believe it will reach 1 USD per Token next year.
I advise you to take some time and check their website here: https://utrust.io/
and download their wallpaper to get some insights.
Also check the video for more details
Also they have a bounty program check it here: https://bitcointalk.org/index.php?topic=2078526.0
Source of all the pictures is the official Twitter of UTRUST and official website of UTRUST
BITCOIN TALK PROFILE choboscientist