Blockchain technology is continuing its steady march toward domination of every industry on the planet.
For multimedia advertising and marketing, the future is Clear.
Make way for Clearcoin, the solution to the many problems now plaguing the world of advertising.
The Problems
1. Fraud and Dishonesty
This is the largest obstacle that is holding back the rise of an effective system of digital advertising. According to Clearcoin's data, the digital advertising space is worth more than $500 billion, which leaves way too much room for fraud in a non-transparent system. With such vast confusion in the marketing space, it's simply too easy for clients to get less than what they paid for.
2. Fragmentation of the Industry
The divisions-upon-divisions and fragmentation of digital advertising companies has only allowed for more fragmenting and splitting. Now middle-man agencies are required to facilitate communication between companies and advertisers. This has made it more difficult than ever for even a quality company to get a good return on their digital marketing budget.
3. New Formats
New forms of digital advertising are appearing constantly. This creates a great deal of guess-work. How can anyone know how best to manage these new marketing frontiers?
Clearcoin's Solutions
1. Transparency
Clearcoin will provide a proof-of-history ledger, which will protect advertisers, individuals and companies with the type of security and transparency only blockchain can provide. The Clearcoin tokens will be used for all transactions on the platform, and the tokens are built on the long-proven Ethereum blockchain. The proof-of-history ledger will make it far more difficult for fraudsters to capitalize.
2. Unified Platform
With their revolutionary platform, Clearcoin aims to facilitate marketing for All publishers, including Facebook, Google and Instagram (to name a few from their front page). By helping the whole industry run more smoothly, everyone will benefit from Clearcoin's mass adoption, including the token holders.
3. Built To Grow
The flexibility of the blockchain will allow for the full, uninhibited growth of new media into the digital advertising space. With Clearcoin, there are no limits to the possibilities.
"ClearCoin is producing the clearest and most transparent advertising software on the market."
The Team
The California-based development team of 13 has strong and widely-varied credentials, with an emphasis on technology and marketing. Many have worked for years in advertising with famous household brands. Excellent bios of each team member can be found at the Clearcoin website.
"ClearCoin’s mission is to power media and advertising on the distributed web of tomorrow."
-Clearcoin Mission Statement
Token Sale
The token sale is currently active until March 31. The token price began at $.01, with a price increase every three days. The amount of each price increase will be determined by supply and demand, but they expect the token to be valued at around $0.10 by the end of the token sale. There is a long list of digital currencies being accepted in the sale, including STEEM and SBD, if you don't like transaction fees.
Clearcoin will be a huge player throughout 2018. This is what we've been waiting for - Blockchain technology making huge impacts on existing industries that need improvement.
For the problems facing the growing world of digital marketing, the solution is Clear.
This was written as an entry in the 