Today is the day we've been waiting for! BCC has been forked and is currently listed at around 250 $ on viaBTC with Bitcoin taking a very small hit. It'll be interesting to see whether the majority of money goes from BTC -> BCC or BCC -> BTC (or my favorite BTC + BCC -> ETH + Tokens).
I plan to buy in on BCC if the price goes sub-200 as the goals of the project seem better than the new goals BTC seems to be going with. I'd also like to see how long the Segwit changes can keep BTC from freezing up again and if that causes the BTC->BCC jump. If you can't tell, while I'm not a huge BTC fan, I believe that BCC is the only chance for a future that BTC has (Currently).