From their website:
Altcoin Exchange’s purpose, mission, values and value proposition.
TLDR: Altcoin Exchange’s mission is to bring the entire altcoin community together to build something great — with the purpose of bringing this market out of the shadows with transparency, trust, and honesty.
Our goal is to build a decentralized altcoin exchange for traders by traders, with a community of traders.
Customize your own trading experience with the Altcoin Exchange trading dashboard.
Sign up here to get a sneak preview of their new user experience:
http://www.altcoinexchange.com?kid=H0TSM