They are point of sale Canadian company and want to use PIVX for cannabis tx since its fully anon. This is in line with what DASH is doing in the cannabis industry, there is huge demand for alternative payment methods because these local pot shops can still have problems with the Canadian and US federal governments. NUMO is trying to be more than just pot shops, it is their own kind of digital money they are trying to get accepted everywhere like apple pay or android pay.
RE: PIVX x NUMO Alliance: Pay for concerts, parking meters, etc with PIVX through the NUMO app