}

In this article, I want to provide a brief summary of how to market your cryptocurrency project. Yes, a lot of projects out there are dishonest. But what I have seen which is even worse than dishonesty, is great projects relying on dishonest marketing tactics, leaving me and many others scratching our heads at what their marketing teams are thinking (or not thinking.) If your project is great, you should focus on why it's great, not deceiving people (who often know you're deceiving them.) Deception in your marketing, lowers the amount of trust that big money will assign to your project, thus decreasing its market capitalisation.

Deception works great if you want to rob grandma of $5. Deception is often terrible if you want your project to make it to, or stay in the top 100.

Don't Use Telegram Chatroom Logic

A lot of projects operate using the logic derived from their Telegram chat rooms. Trust me, if you want to market successfully, 90% of the people who show up in your chatroom do not know the first thing about marketing. I do not pretend I am excellent at marketing, I am no expert, but I know enough to see what will work and what may be terrible. For example, I predicted a substantial rise in EOS prices when it was below $1. I also predicted substantial increases in other coins due to their effective strategies such as Nav Coin before it rallied. I also avoided certain coins which did not see significant increases in value compared to other projects. Sometimes I missed it or made mistakes, but many times, I was right and I was right because I understand how projects are analyzed. But you judge, whether what I am saying provides any benefit for your project.

Figure Out Your Project's Actual Strengths - Even if it's not popular

In the image below, we see an example of a marketing attempt by the Steem blockchain to sell itself (maybe even by a well-meaning community member.) It tries to use TPS to see itself superior to competition. The issue with this type of marketing material is it hides reality from the viewer.

Why is it dishonest?

This marketing piece neglects to inform the viewer that actually, Steem operated with 10,000 TPS because before it ever came along, Dan Larimer invented Bitshares which achieved 10,000 TPS before Steem was created.

And the really dumb thing about this is that most informed cryptocurrency investors know this. Meaning, when I see this sort of GIF image, really what you're advertising is how dumb you are, or how dumb you think I am. Effective marketing doesn't occur.

You have achieved ONE of the following instead of effective marketing:

1) Created fake expectations beliefs in the audience

2) or made the informed audience totally discount your information / material.

What to do instead

Rather than broadcast that you are secretly threatened by Bitshares existence, which also has 10,000 TPS and existed before your project, you should actually be open about these facts. When a project is willing to be open about the reality of what they offer, they can see their true strengths for what they are.

The truth is, while Bitshares and Steem both had 10,000 TPS, Steem had and still has, thousands of more active real users than Bitshares ever had. In other words, it had Bitshares amazing technology, plus better user adoption, better usability, and better market / brand awareness.

When Bitshares is discussed in this light, it does not make informed investors like myself so skeptical and dubious of your shady and misguided marketing tactics. Marketing is not about hiding the truth from people, it's about highlighting your project's strengths and why you offer an advantage vs. other projects. Many projects have unique advantages and benefits that other projects do not have, in fact, I think most legitimate projects do.

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And yes, I am offering something! (Including more of my wonderful opinions to anyone who might be interested.) Check out our company at TLCC Consultants We can launch you are HIVE project using Hive Signer, and work with some other EOSIO blockchains. We can whip you up an EOSIO smart contract, if that's your thing.