We all need advertising. As consumers we need advertising to get to know about new products and its features and as sellers we need advertising to carry our messages of how good the products are to the end consumers.
Thus advertising is almost an integral part of our lives.
Yet there is something about this $563 billion that is just not right.
The part that is not right is ad frauds associated with this industry and can you imagine a $563 billion industry with a $16 billion annual fraud that is 20% of all money spent towards ad spends goes towards scams and tricksters.
So who pays this money?
Consumers like you and me because businesses use a part of the money they receive from the sale of their products and services towards the advertising costs.
If this is broken then why no ones fixes it?
Good question indeed buy look at how the ads reach us specially via the internet.
Now ads are not candies and chocolates that we would reach out for them as consumers instead they are sold to us as inserts between videos .Banners between interesting articles. As popup, popunders and what not.
Due to the need to serve these ads by various needs advertisers need content creators and providers . These are publishers who host the ads and get a commission in return.
Due to so many people being involved in the delivery supply chain fraud is rampant and the real culprit either gets unnoticed or by the time is traced at all a lot of revenue is lost that is not recoverable.
So what could be a solution of this prevailing challenge that the marketing and advertising industry faces?
Well one one answer to this complex situation is ClearCoin
From a technical perspective it is a decentralized blockchain that would use proof of history ledger to fight fraud.
From a practical scenario: Cleacoin would present a software platform where businesses and media & advertising service providers would meet buy and execute the advertising campaigns.
This platform is accessible through a mobile or desktop computer.
To carry out these campaign ClearCoin (CLR) tokens would be the currency of the transactions.
This marketplace would keep a logged record of all activities involved in helping the advertising reach the desired target audiences.
With this intent an ICO for the ClearCoin tokens is underway
The details of the ICO can be found from the following links
ClearCoin Website
ClearCoin WhitePaper
ClearCoin YouTube
ClearCoin BitcoinTalk Forum
ClearCoin Medium
ClearCoin LinkedIn
ClearCoin Facebook
ClearCoin Twitter
ClearCoin Instagram
https://steemit.com/cryptocurrency/@originalworks/120-steem-submission-bonuses-sponsored-writing-contest-clearcoin
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