Technology has slowly but steadily taken over our lives – so much so that almost half of the households in India now have a smartphone. India is a country with a population of 1.267 billion with 375 million active monthly Internet users.
These statistics aren't surprising considering the size of the population, but they sure made me think about how digital media is being used in India and what the best practices are like.
How can a steemit reach these users and what have we learned about them so far?
How Much Time Do They Spend Online?
Statistics show that, in the last year, there has been a 14 percent increase in the number of Internet users in India. Having said that, this could mean one more thing – more people are spending time on the Internet.
Since marketing and advertising are not limited to television anymore, it is reflected in the statistics as well. According to We Are Social, the average individual spends only one hour and 58 minutes per day watching TV, compared to five hours and four minutes accessing the Internet from a PC or tablet each day.
Interestingly enough, increase in mobile Internet activity shows that the average individual spends around three hours and 24 minutes on their smartphone
This statistic shows the number of social network users in India from 2015 to 2021. In 2018, it is estimated that there will be around 283 million social network users in India, up from close to 216.5 million in 2016. The most popular social networks in India were YouTube and Facebook, followed by social app WhatsApp. Facebook is projected to reach close to 319 million users in in India by 2021.
This is the unique moment in time for India and its people to adopt steemit and become a proud steemian to create more value to the social media platforms.