DigitalTown operates a global network of more than 20,000 city portals such as Nashville.city that make it easy for residents and visitors to search, share and shop local. Each city portal is equipped with SmartSearch, a powerful local search engine that provides locally relevant information tailored to personal preferences. Registered merchants are provided with an online storefront with which they can sell locally and globally, paying only transaction fees. All legal residents are provided with a free SmartWallet that includes a verified online identity with which they can securely engage and transact with services from both the public and private sector.
For cities where the municipality, or its proxy itself does not license the platform for their city, each resident of a city is to be allocated a fractional ownership unit of the city platform. The units may be claimed during a defined subscription period, after which the distributed units become freely traded and accessible to both residents and non-residents.
Rob Monster, CEO of DigitalTown, commented on the launch, “Since the advent of online search, local and regional institutions such as municipalities, chambers of commerce, convention and visitor bureaus, destination marketing organizations, trade associations, as well as other local institutions have been competing with each other for ranking in search engines. In many cases, they have also experimented with buy local initiatives using directories of local merchants but with no ability to transact. These uncoordinated digital efforts have often resulted in an inconsistent user experience causing both locals and visitors to rely on non-local online tools to find out where to go, what to do, as well as where to stay, shop or eat. Local ownership of a unified city platform provides the organizing framework to regain control over the online economy, achieve self-sustaining economic development, and equip local stakeholders to win in the Digital Age.”
A Breakthrough for City Innovation
The DigitalTown SmartCity platform provides cities with the tools required to compete and win in the Digital Age:
A Single Verified Login for the City: The DigitalTown single-sign-on SmartWallet provides every registered citizen with a free verified login with which they can securely connect and transact both locally and globally across both public and private services – everything from local shopping, booking a table at a restaurant or signing up for parks and recreation. Community members and businesses can also securely transmit funds in real-time without fees using their SmartWallets.
A storefront for every business: DigitalTown provides integrated solutions for local commerce across retailers, service providers, dining, and lodging. Registered businesses can secure a free storefront with which to begin transacting immediately. Merchants pay only transaction fees, often far below the fees to which merchants are subjected to when consumers don’t buy local, e.g. paying up to 40% for a hotel booking.
A secure platform for local innovation: Software developers in a city can use DigitalTown’s Application Program Interface (API) at no cost. During London Tech Week in June 2017, attended by more than 50,000 delegates from both London and abroad, nearly 400 developers participated in the Smart.London global Hackathon sponsored by DigitalTown in cooperation with our London-based partners.
Shared Local Ownership for Aligned Incentives and Local Innovation Across the global network of more than 20,000 cities, DigitalTown has reserved 80% ownership interest of each city portal for local and regional institutions who are committed to local online economic development. Local owners who enter partnership agreements with DigitalTown are also granted ‘Right of First Refusal’ for each city portal, thereby securing a path to consolidating full local ownership. Centralized payment processing by leading global payment processors provides a seamless path for the municipality, or its proxy, to become the Merchant of Record.
A Scalable Model for Local City Platform Ownership
To bring about such an important change, DigitalTown is partnering locally and globally. In the US, DigitalTown is working in cooperation with long-standing institutions such as local Chambers of Commerce, Trade Associations and the Municipalities themselves. Individuals from around the world are encouraged to sign up at DigitalTown.com to secure their ownership interest in their local city platform, and to be eligible to participate in future auctions for unclaimed units for their city. A copy of the Blockchain whitepaper describing the fractional ownership distributed ledger can be obtained at DigitalTown.com/blockchain.
As part of the worldwide rollout of the DigitalTown SmartCity platform, DigitalTown is scheduled to exhibit at the following events: World Chambers Federation in Sydney from September 19-21, International City Managers Association Expo in San Antonio from October 22-25, and Smart City Expo in Barcelona from November 13-15. Major rollouts are now in progress in London (Smart.London), Miami (Smart.Miami), Nashville (Nashville.city), San Diego (SanDiego.city). New multi-stakeholder city rollouts have now been confirmed for Bavaria, (.bayern), Charleston (Charleston.city), Melbourne (.melbourne), Nordrhein-Westfalen (.nrw), Sydney (.sydney), and Vienna (.wien).
About DigitalTown
DigitalTown, Inc. (DGTW) powers Smart Cities to succeed in the Digital Age. The company provides turn-key hosted solutions to power “Digital Towns”, which improve Quality of Life for residents and visitors through integrated solutions for economic development, civic engagement and digital inclusion for cities around the world. For more information about the company, please visit www.digitaltown.com.
Safe Harbor Language: Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 1995. Readers are cautioned not to place undue reliance on forward-looking statements. DigitalTown, Inc. undertakes no obligation to update any such statements to reflect actual events.
Media Contact: Rob Monster, Chief Executive Officer DigitalTown, Inc. (425) 295-4564; [email protected]
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