For some time now the world’s leading football clubs have been not only a matter of sport, but serious business as well, which is why attracting new fans is becoming one of their main marketing goals. Fans are clients, and clients mean profits. This fact does not escape the management of the French powerhouse Paris Saint-Germain, which has decided to issue special fan tokens to allow supporters to take part in the life of the club: for example, choosing adversaries for friendly matches, voting for the club’s new jersey for the season, going to meetings with players, participating in various events, and purchasing or winning tickets to matches... Sure, this may be nothing more than a PR stunt to take advantage of the general wave of interest in the crypto industry. On the other hand, the creation of the club’s own tokens for transactions or, say, the launch of a standardized voting system on blockchain are tools that can bring fans from around the world together and, most importantly, provide them with a clear and simple way to interact with their favorite club. In business as in football, victory goes to those who can stay one step ahead of the competition on the pitch. So you could say that by entering the cryptocurrency field, PSG has taken a step toward its next victory.
https://www.coindesk.com/major-french-soccer-club-psg-plans-to-launch-its-own-cryptocurrency/