--Basic Attention Token-- 
The founder of the ICO
Brendan Eich
Founder, Vision, Strategy
Created JavaScript. Co-founded Mozilla & Firefox
Holy s*** He Created Javascript!!!
So what is so special about this project?
From the Whitepaper
The Basic Attention Token (BAT) was developed to address the broken digital advertising market. BAT, an ERC20 token built on top of Ethereum, will be the unit of exchange in a new, decentralized, open source and efficient blockchain-based digital advertising platform. In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
And they have made a new Browser called Brave
This browser is fast, secure and blocks annoying ads/trackers and also crypto mining scripts!
I personally uninstalled chrome for brave and im loving the new browser.
And the best thing about this Browser is you dont need to use it as a way too generate BAT or view adds is up to the user.
BATs sales pitch
Links:
Website!
The Brave browser!
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