The analysis of the consumer market is one of the main conditions for a successful business.Each firm should clearly understand for whom exactly it works,as this factor will directly influence the development of the project and the adoption of key decisions.To explore the consumer market,you need to put a lot of time and effort.This is done to study the methods of influence on their audience, which can then be applied in a marketing campaign.In this case,producers can’t directly contact their customers,so we need to create a large-scale research platform.At the same time,producers need requires data from customers, and this data are most often taken and used without their knowledge.The Swipe platform can receive user data by publicly reporting it,while also rewarding users and retaining their anonymity and right to personal information for users.It can be done using:
Segmentation of users,that is, dividing them into groups based on various characteristics.
Analysis of consumer behavior,based on observation of their actions.It will help to predict their further actions and inclinations,interest in a certain sphere and services.
Based on the results, after monitoring users,you can also find out which services can interest them and conduct advertising directly only at interested or potentially interested users.
New marketing strategy can be created, they will depend on the statistics of users and applications.
The possibility of feedback from customers also can’t be unestimated,because with its help,the producer or developer receives a direct indication of what can be rectified or improved in his product.
The problems solved by Swipe
New monetization suffers because of disunity and insufficiency of data about the target audience of the product.Thanks to the Swipe platform,user data will be collected from several applications to create a more complete picture.We remind that users will be aware of it, the collection will be carried out anonymously, and in addition, the platform can stimulate participation in such a project, with the help of token payments.
The current problems are:
Lack of incentives for users
Distrust between information providers
Lack of trust between sellers and buyers of data, etc.
All this can be solved using the Swipe platform.
Today there are companies that say that the reliability and quality of their data can be trusted. However, they remain centralized, use the services of many intermediaries, and all data actions remain closed. Thus, despite the efforts of such companies, they can’t be 100% trust, unlike, for example, platforms on the blockchain. The data collected and transmitted in this way doesn’t reflect the current situation reliably. There are studies that say that such a policy of companies and the closed nature of their work leads to the creation of substandard advertising campaigns that don’t reach their audience. Such a situation will soon lead to billions in monetary losses.
Another currently existing problem can be called dishonest attitude towards users. Most often these users’ data are used and even sold without their knowledge. In addition, according to statistics, about a third of these users’ information may be inaccurate or not fully reliable. Also, when moving data, the part can be lost, confused and changed. But one third of unreliable information is an important indicator that can obviously influence the creation and further use of the findings. Well, the last straw is that the users themselves, that is, the primary sources of valuable information, don’t receive anything in return. With payment of data, the Swipe platform solves the problem and benefits both users and those who collect data about them, as when users receive payment for them, they will provide more complete and reliable information.
The economical side of Swipe
To successfully operate the platform and implement everything written above, the platform will use a special SWIPE token. In addition, the project will release its mobile wallet, to use the token as a storage facility, to send and receive SWIPE tokens.
You can use the token as:
Payment facility for data purchases and transactions within the platform
As a reward for participating in the platform
You can also pay for any functions of the platform with the SWIPE token.
Details about the ICO project, the number and cost of tokens at the time of writing the article is not yet known.
The project team
The project team includes people with extensive experience in the industry:
Clifford Lim - co-founder / CEO
Andrew Marchen - co-founder / technical director
Kuay Chong Sean - co-founder
Iyan Waer - co-founder / director
Eugene Tay - Director of Communications
Malcolm Chang - Commercial Director
Teguh Harmanda - community manager
Choirul Muhtadin - developer and others.
The conclusion
Despite the fact that the details of the ICO project are not yet known, the idea underlying it seems really necessary and in demand, it makes the project attractive for investments. However, it is better to wait for the technical details of the project and information about the ICO.
For more information please visit:
Website: https://swipecrypto.com/#
Bitcointalk: https://bitcointalk.org/index.php?topic=4583211.0
WP: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf
Author:dhavid19
Bitcointalk Profile Link:https://bitcointalk.org/index.php?action=profile;u=1795848
Eth wallet address:0x2e0aE95a7871c8A38A513981904410d07DD96231