The cryptocurrency market is growing exponentially though the masses of the global population are not aware of cryptocurrencies yet.
Some nice projects came up lately though which aim to change that and bring the blockchain to people that are neither techies nor traders.
One of them that you should keep an eye on is CIF - Crypto Investment Fund.
The basic idea of CIF is to reward businesses for accepting and incent their customers using cryptocurrencies.
Therefore CIF offers "all-in-one functionality as a business incentive, marketing tool as well as customer loyalty program".
Their services include customer loyalty program, enhanced wallets, professional training courses related to cryptocurrency, dashboards created for the business owner, integration of Cisco Meraki Turnstyle, consulting and a business eCommerce integration.
You can find more information about CIF and how to participate in their program as a business on their website cryptoimprovementfund.io and at the bitcointalk announcement thread.
At the moment there's a nice bounty program where you can get free CIF tokens.
The initial coin offering will start October 1st 2017 and take place over 90 days in three periods.